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Marketing

Marketing is a business concept that describes the process of an organization communicating the value of a good or service to potential customers. The goal of marketing is to influence the customers to purchase the good or service. Marketing is a large part of a business’s decision-making plan, as it requires a lot of research in order to determine the target market. This is done through market analysis and market segmentation (dividing the broad target market into sections of customers who have common needs). Marketing not only solicits the purchasing of goods and services for the company; it can be used for creating value in the minds of the customers in relation to the business’s products, regardless of whether they are actually selling a product at that point or not.    

Marketing concepts take the form of four approaches:

  1. Relationship marketing: the goal of this type of marketing is to gain and maintain good customer relations by providing excellent customer service and, in turn, building customer loyalty.  
  2. Business marketing: similar to relationship marketing, business marketing aims to maintain relationships between businesses and organizations and concerns itself with industrial, capital and intermediate goods (opposed to final products).
  3. Social marketing: the goal is to gain and maintain customer relations, except with an emphasis on societal benefit in either production or selling methods.
  4. Branding: this approach follows the company’s philosophy to build a strong sense of brand value (value proposition in the mind of the customers).

Firms rely on operations (sale of goods and services) to survive.  Marketing allows businesses to better communicate why their products should be purchased by customers in order to maintain operations and compete in the economy.  

Categories within Marketing

The Marketing Mix (4 P's)

Postings: 621

The 4 P's of marketing are used to help a business determine what value the product will have in the market.

Branding

Postings: 578

Branding is used to differentiate the products offered by businesses in similar markets.

Managing Customer Service

Postings: 258

Managing the provision of services to customers who are looking to purchase, are purchasing or have already purchased a product.

Technology

Postings: 108

Technology in the business sense is the use of tools and techniques in order to solve a problem, usually related to an organization's operations.

B2C and B2B Marketing

Postings: 149

B2C marketing is the communication of a product between a business and its customers. B2B marketing is the communication of production between a business and another business, usually a wholesaler who will provide materials for the other business.

Marketing Strategy

Postings: 931

Having a marketing strategy allows a business to concentrate its resources on opportunities that will allow it to increase its sales and maintain competitive advantage.

Market Research

Postings: 108

Market research is done by a business to gain knowledge regarding potential customers and target market.

Survey About McDonald's

Interviewee's Name: (nickname should be all right) Age: Occupation: A. This section is the general perception of participants about McDonald. 1. How do you know about McDonald's? By which ways? 2. How do you think about McDonald's? Like/Dislike? Why? 3. How often do you go to McDonald's? Why? 4. What attract you to g

McDonalds Literature Review: Influence of Brand Image

I am now writing an literature review about my dissertation, the topis is ' The influence of brand image on consumer behaviour: a study of fast food industry in UK' The target industy i choose is Mcdonalds, However, I have no idea about how to write the literature review? Is there anyone can provide suggestions about what should

Promotion Management

According to the following article, about 77% of luxury advertisers are expected to increase their investments in online marketing in 2012: http://www.marketingprofs.com/charts/2012/8806/luxury-brands-boosting-online-marketing-spend#ixzz28gVdyP98 In addition, Manta's Small Business Survey found that 78% of surveyed online sma

Managing Emission Scandal Crisis at Volkswagen

1 Briefly describe Volkswagen's emissions scandal and provide background on the company and automobile industry. 2 Do you think Volkswagen's brand reputation was severely damaged by the emissions scandal? How about its brand equity? Discuss what brand equity is, and how Volkswagen's brand equity will be impacted. 3 How sho

Strategic Marketing for Online Distribution

The Discussion explores online distribution. First, check out the following news articles on Amazon's online grocery service. http://www.cnbc.com/id/100916844 http://www.canadianbusiness.com/companies-and-industries/a-new-threat-for-big-grocery-2/ Then, answer the following questions: 1. What do you think of Amazon's move to

Old Navy's Promotion for Men

Old Navy launched its first campaign specifically targeting men in 2011. It has appealed to guys in the past through its broad family-focused advertising. But this time Old Navy planned to speak directly to "Mike," its 25- to 35-year-old target. The purpose of this case is to evaluate Old Navy's move to target young men and how

Risks associated with hesitation of the consumer make a purchase

1) Explain the five perceived risks associated with hesitation of the consumer to make a purchase. Include an example of each to support. How might a marketer mitigate each of these through their marketing efforts? 2) Explain the role of market segmentation including the criteria that can be used in ultimately identifying the

Investigating Business Law & Commercial Issues

Literature review WHAT IS A LITERATURE REVIEW? A literature review is a discussion or overview of literature (previous studies) on a particular subject area, or theory related to your research question (s). It may provide background for a larger work, or it may stand on its own. An effective literature review analyzes, evaluat

Power point assistance-Please help me with at least 10 slides

On the importance of strategic marketing management within an organization using a company of your choice Please critically analyze how well the selected company applies strategic marketing management concepts. Please include recommendations for future development of their marketing strategies. Please include a few speaker note

Facebook Marketing

1. Discuss the basics of how Facebook works in regards to its use of the search ads and the display ads. What is the goal of this new type of advertising with respect to branding? 2. How does Facebook use segmentation and targeting in their advertising efforts? Relate this to customer relationship management (CRM). 3. Jeff C

Strategic Marketing Article

Locate an article that discusses strategic marketing and market-driven strategies within organizations. This could include corporate, business, and marketing strategies and/or the analysis of product markets, end-users, competition, or market size. 1. Explain how the article examines a market-driven strategy and address how it

Sour Apple Oreo

I am developing a marketing plan for a new flavor of Oreo cookie (for example, sour apple Oreo). I need help with research and information in some areas as follows: 1. Controls: 1-1 1/2 pages double spaced 2. Advertising: 1 page double spaced 3. Marketing Implementation: 1 page double spaced Please provide scholarl

Marketing Plan: sour apple Oreo

I need to develop a marketing plan for a new flavor of Oreo cookie (for example, sour apple Oreo). I need help with research and information in some areas as follows: Market Size & Growth: What is the size of the cookie market in the US (in billions). Is it growing, declining, flat? By how much? If declining, where is the

Emerging media technologies

I need help with research on the following questions: Emerging media technologies have vastly empowered customers to decide whether or how they want to receive commercial content. Consumers are no longer passive recipients of marketing communications and the real challenge for a marketer is how to regain the customers' attent

Impact of Globalizaiton on United States

What is the impact of globalization on the United States as it relates to technology, trade, integration, offshoring and outsourcing, migration, transportation, and environmental pollution? Also, what is the impact of globalization on the United States as to how it relates to the impact of theses forces on domestic companies, w

Market Segmentation Personal Traits

I would appreciate your contributions to understanding and these projects. Part A List and define three (3) market segments (target markets) into which you fit. Part B Discuss each of the three (3) market segments - including descriptors such as demographics, lifestyle, and usage behaviors of each and why you believe y

Direct Marketing, Guerilla Marketing, Traditional Marketing

1) Identify and explain in detail the six forms of direct response marketing. 2) What is guerrilla marketing? How is it different from traditional marketing? 3) Identify and explain the factors that are necessary for effective point-of-purchase displays.

Starbucks and Southwest Airlines

Describe the product characteristics (i.e., core benefit, basic product, expected product, and augmented product) of two of the companies below. -Starbuck's coffee (goods category) -Southwest Airlines (service category) For each of the two offerings, describe how one or more aspects of their marketing strategy are bas

Low Fares Airlines

I would appreciate your assistance with the attached project. Activity Think of yourself as the marketing director for Fair Skies Airlines, which provides consumers with a product and service that is well accepted and used by millions of people each year in the United States. Several innovations are about to be incorporated

Newspaper Advertising & B2B Marketing

1.5)What are the primary benefits of newspaper advertising? What are the primary problems? 2.5)What special challenges does media selection present for business-to-business advertising? What roles do gatekeepers play in creating those challenges?

Market Research for New Product

Q1. Assume a business entity of your choosing is planning to introduce a new product or service. Describe the business and the product or service being marketed. Then, construct a market research plan that shows at least five (5) steps/areas that you must research in order to determine the viability of the offering. After resear

Whether marketing creates or satisfies needs

Q1. State the opposing ethical arguments about marketing: Does marketing satisfy or create customer's needs and wants? Compare and contrast these arguments in terms of benefits and detrimental effects on individuals, businesses, and the societies or nations in which they function. Finally, evaluate the arguments, supporting your

Consumer Advertising

Please assist with 10 power point slides using the below information Use bullet points and include notes with more details. Your PowerPoint should include a cover slide, at least 10 content slides, and a final slide with references. Below are the issues you should address. 1. Should Eli hire an external advertising agency for

Marketing Theory

Hi, here is the past paper for marketing theory, it is not an assignment, i just need this to help me to do the exam revision. Please answer the question in detail. Thank you :). Question 1: Describe the 'Interpretive Turn' in marketing. What are its main features and characteristics and how has it influenced marketing studi

Marketing Theory

Hi, I will have the Marketing Theory next week and our lecturer have provide hot topic might appear on the exam, and I want to ask for help, if these question shows on the paper, I want ask for some advice , what kind of questions might be about these hot topic, what should I answer, and the guidelines about how to answer, also,

Stock favorites in healthcare industries

These are a few questions being asked during interviews on Wall Street. I thought it would make this process easier if I heard someone else's perspective of what constitutes an excellent answer to these question. 1. What is your favorite stock at the moment and why? 7 sentences - I prefer you pick a stock in the healthcar

some question about the MUJI brand

Could any one can help me with the marketing environment question (including the reference and citation) please? analyse the marketing environment for MUJI, analyse the microenvironment and the macroenvironment for MUJI provide a brief description of the main environmental factors that are important to understanding the m

evoked set method of evaluating purchase alternatives

1) What are the three components of the evoked set method of evaluating purchase alternatives? Describe each. 2) Identify and describe six methods that can be used to develop a communications budget. Choose a business you know and suggest a method that business should use to develop its communications budget, and explain why y

Market Segmentation and Strategies

Please reference the Instructions attachment first. Please then reference four attachments, Kaiser 1, Kaiser 2, Sears and Kmart 1, and Kmart Marketing Plan. I am looking for updates to my responses within each attachment. Please provide updates in separate attachments. The first two attachments are about Kaiser Permanente, a hea