Senior Communications Officer
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Assume you are observing how the leaders on your base (or a military organization you are familiar with) are managing a crisis.
The attorney in the room recommends providing little, if any, information because of potential legal issues. The senior HR practitioner echoes this strategy because of possible violations of various regulations. Other senior officers are trying to gather the facts of what happened.
Although there are exceptions, the standard crisis communication strategy is to be the first and best source of information.
Do you think the senior communications officer has the credibility to challenge the recommendations of the other officers in the room who are recommending releasing less (rather than more) information?
What does it take for a senior communications officer to be seen as a counselor and strategist (a player at the table) to a base commander, instead of as a communication technician? Is advanced academic training in communication (such as a master's degree) sufficient?
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Solution Summary
How a senior communications officer in a military base should persuade other officers to share information is discussed in a structured manner in this response. The related references are also provided
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In a military organization, the senior communications officer has the credibility and the authority to develop strategies and tactics for effective communication. In addition, he also assumes the responsibility for executing these effectively. Specifically, he has the credibility to recommend releasing more rather than less information. He may examine the objections raised because of legal issues and regulations and recommend that the release of information that is explicitly illegal or is against the rules of the military may not be released but other information can be released by the base (Sellnow, T. L., & Seeger, M. W. 2021). Since this is a crisis the senior crisis communication strategy to be the first and best source of information should be followed.
The senior communication officer must say that the military must become the first source of communication; the communication must be correct, accurate, and credible. Those who communicate for the military must express empathy, promote action, and show respect. The military must follow these basic principles of crisis communication. Releasing less or more information is not the issue. Only that information that is legally permissible must be released but the information must tell the truth, ...
Education
- BSc , University of Calcutta
- MBA, Eastern Institute for Integrated Learning in Management
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