See the attached file. Social Marketing Plan Proposal Write a marketing plan proposal for the social issue that was the subject of the Identification of a Social Cause Memo assignment. Identify a social cause that would benefit from a social marketing campaign. Then create a written marketing plan strategy that addresses th
1. If consumers are being deluged by sensory over stimulation, what can a marketer do to cut through the clutter? 2.Using the principles of classical conditioning or operant conditioning, design two specific marketing objectives for a specific nonprofit Provide a description. 3.What should ads say to help brands make the first
The Marketing Memo on page 577 in your textbook entitled "How To Run A Successful Brainstorming Session" outlines eight ground rules that experts feel ensures success. What additional two ideas can you add to the list that will promote a successful outcome? Be creative in your answer. Kotler, P., & Keller, K. L. (2012). Marke
See the attachment. Write three different positioning statements for your social cause. We want (TARGET AUDIENCE] to see [DESIRED BEHAVIOR] as [ADJECTIVES, DESCRIPTIVE PHRASES, SET OF BENEFITS, OR WHY THE DESIRED BEHAVIOR IS BETTER THAN COMPETING BEHAVIORS]. ______________________________________________________________
Select a product that you might want to purchase in the future for example an expensive television or car. Examine the methods of online marketing versus those of traditional marketing of that product. 1. Which website provides the lowest price? How does this compare to the typical local retailer price? 2. Which website provid
Note that the concept of price more usefully represents a customer-oriented perspective taken by marketers, rather than only "What we charge the customer." Thus, an effective pricing strategy necessarily takes into account barriers to purchase, i.e., sacrifices required to obtain a product or service, as well as the prospect tha
Most promotional strategies have several elements to what is called the "promotional mix," which may include various forms of advertising, public relations, sales promotion, product placement, packaging, and personal selling. Choose a product and discuss the promotional strategy for this product. What do you think are it
Marketing is often criticized for providing products and services that are, e.g., targeted to vulnerable consumers, bad for the environment, not needed, cost too much, socially dysfunctional, or even bad for those who want and use them. Provide a few examples that prompt these criticisms. Are there any good examples of mar
Have you ever heard of the term DISINTERMEDIATION? This means to flatten an organization - removing one or more links in the distribution chain. In recent years, the internet has been a source of disintermediation as products traditionally sold through physical retail outlets can now be distributed directly from the manufac
Why are brand names so important in marketing? Provide examples of good and poor branding. Explain these selections. (Google "good and poor brand names" for help on these questions and be sure to cite the sources you use). How does distribution influence your opinion of the brand, positive or negative? Give examples.
Visit a website of your choice. Analyze the effectiveness of the website with an eye on the stakeholders and the objectives of the site. 1. Identify the stakeholders and how the website is attempting to reach each group. In your opinion, are they successfully reaching each group? Why or why not? 2. Are there provisions on the
Take a position between these two views: Prices should reflect the value that consumers are willing to pay versus Prices should primarily just reflect the cost involved in making a product or service.
Please help with a discussion of the Situational Analysis (past history of the product/company) and the Market Analysis (market demographics, trends, and growth), a SWOT Analysis, and the analysis of competition, the Product/Service Offer and the Marketing Research that has been developed, the Marketing Strategy (Segmentation, T
Although the merits and problems of breast-feeding versus using infant formula are debated in the United States and other developed countries, the issue is not so balanced in third world nations. Studies have demonstrated the difficulties and risks of bottle-feeding babies in such places. First, refrigeration is not generally av
Take a position between these two views: Product functionality is the key to brand success versus product design is the key to brand success. Explain
Please see the attached files
What are the key objectives for Eastman Kodak that encompass the operational, financial, human resource aspects of the business? How are these objectives essential to the success of the company within the Cloud service industry? What are Kodak's horizontal and vertical integration strategy and determine the corporate level s
Read the article "Nike Faces Marketing Challenge in China: Make Running Cool" (http://adage.com/article/global-news/nike-faces-marketing-challenge-china-make-running-cool/230717/). Based on what you know from this article about how the sport of running is viewed in China, do you think that Nike's marketing approach is feasibl
OnStar General Motors includes the OnStar system in many of its vehicles. OnStar is a location system, information system, and communication system available to those drivers who wish to subscribe to the service. 1 - Go to the OnStar website, http://www.onstar.com and read over some of the services that are offered to consumer
Take a position between these two views: "The best way to position a brand is through a structured approach" compared to "The best way to position a brand is through an unstructured approach".
Step #1: Go to http://www.surveymonkey.com/ and create a new account (choose the free account option). Then, follow the directions to create a survey of your own design. Your survey can be based on any marketing-related product or service situation. Some suggestions are as follows: - Imagine you are designing a new product or
Please help me to write a 2-page memo in which you comment on aspects of at least two of these websites that find relevant or interesting in the context of learning more about consumer groups in the United States or throughout the world. You can pertain to the functionality of the websites themselves, the quality of the informat
What brands and products do you feel successfully "speak to a 30-40 year old group" and effectively target this age group? Why? Which ones do not? What can they do better? Use real life examples.
Describe at least three advantages of working in the hospitality and tourism industry.
Use the Internet to contact your favourite national or state tourism office. List six facts about your state or national destination, and predict travel trends based on the information you obtained.
1. With a portfolio as diverse as Google's, what are the company's core brand values? 2. What's next for Google? Is it doing the right thing taking on Microsoft with the concept of cloud computing, and Apple in the fight for smart phones?
How do you know if a particular attraction will be entertaining? What key factors do you consider when making the decision to visit an attraction?
How is technology used in hospitality and tourism? What has been the impact of technology on tourism in the past 20 years?
Reply to the following: With the spread of the internet helping feed globalization around the world it is only a matter of time before the entire planet becomes a melting pot, much in the same way the United States was at its birth. This ties really closely with an article I read today from io9 that points out some interesting
Respond to the following: The world contains numerous diverse cultures and it is evident that within every culture there are similarities and differences. Although there are all of these cultures with their differences, some things within the world are making the youth and teens more similar through the world. With social med