Pretest critics uphold that agencies can devise ads that test well, but may not necessarily execute well in the marketplace. Proponents of ad pretesting maintain that useful analytical information can materialize and that pretests should not be used as the sole assessment standard anyway. When viewing any type of advertisement w
In a 1,400-1,750 words include the below information in regards to Smartphones: - Identify the target market of the Smartphones around the world. - Analyze attributes of consumers and how these attribute affect consumer behavior associated with Smartphones. Include culture as a consideration. - Explain how consumer behav
How much validity should a marketer put into your comments on whether you would purchase a product that you have never seen or used? Do you not bother purchasing products that undergo minor changes? Does "new and improved" really mean anything today? If the majority of consumers knew that 90% of new products fail would they stil
What percentage of the products/services that you purchase do you feel are purchased as a result of personal selling? Do you think of salespeople as the likable fellow or best joke teller of the past? Understanding that the majority of personal sales take place in a business-to-business context, can someone be trained to have th
E-Commerce & Internal ET-Marketing: lots of questions and answers regarding media buys, differentiation, social media, pricing strategy, coupons online
Can you please help me with these questions. I am having difficulty with this tech world. Each response must be one decent paragraph. Name of the textbook enclosed. Thanks in advance for your help. 1. The positioning rule of thumb states that "Mediocrity deserves no praise." What does this statement mean? Do you agree with th
Types and Functions of Marketing Intermediaries: which is most important to large, small businesses and why.
What are the various types and functions of marketing intermediaries? Which are more important to large business and why? Which are more important for the small business and why?
Please describe: - 2 USA products or services that are not yet being sold in 2 countries of your choice without adapting its marketing strategy including product, brand and customer management - 2 USA products or services that are not yet sold in 2 countries of your choice but needed to be adapted.
In recent years there has been more of a shift towards more branding and advertising as opposed to focusing on product development, resulting in some companies having strong advertising campaigns coupled with a non-successful product. These observations lead to an important marketing theorem: Successful brands are built on su
What is channel design? How has the Internet impacted channel design? How is channel design different domestically as opposed to internationally?
Needs Clothes Food Shoes Water Housing Doctor visits Wants Electricity Cars Phones of all kinds Electronics Product and service wants and needs are the same as basic wants and needs. Wants are something you can do without but rather not it's something you desire to have. I.E. me with the Gal
Please explain these four concepts a little more in depth: odd-even pricing, prestige pricing, price bundling, and captive pricing. Give an example of each. Also, are there any new products that are marketing with a penetration or a skimming approach?
Legal/Political/Cultural Impact Help with me describing the legal, political and cultural factors that could impact your international marketing plan such as political stability and business climate, religion and culture, tax system, effects of tariffs, exchange regulations, packaging/labelling, etc. The country is Dubai
I, along with 2 partners, are opening an organic restaurant using local farmer products in Leawood, KS. Marketing Plan The marketing plan should address how you will differentiate your company from competitors. Frame your marketing plan to show potential investors what factors will make your product or service more desirab
Hello could someone help me put these references (websites mostly) below in APA FORMAT. Chesapeake Beach Town Council (2012). Retrieved from http://www.chesapeake-beach.md.us/contactus.htm The town of Chesapeake Beach. Fy 2012 exhibit a. Retrieved from http://www.chesapeake-beach.md.us/pdfs/fy12budget.pdf Tyler technolo
Please see the attached word documents. I am looking for some help for the following I. Define target market: include the following Describe your target market, whether a business or consumer market, using segmentation variables. These include the use of demographics, psychographics, geodemographics, geographies, or othe
My company produces an automated dog can food opener which will open canned dog food, dump the food into the dog bowl, and dispense the can 1. Describe how my company will address the five product levels: core benefit, basic product, expected product, augmented product, and potential product. 2. Discuss the primary pricing
Based on the two branding cases listed below, address the following issues for MatsSoft and Apple: http://www.b2bmarketing.net/knowledgebank/demand-generation/case-studies/case-study-matssoft-overcame-rebrand-challenges-strength http://www.marketingminds.com.au/branding/apple_branding_strategy.html (1) Briefly describe
Long considered the most thriving advertising medium, television advertising has received increased denigration as being too pricey and, even worse, no longer as valuable as it once was. Appropriately designed and executed TV programs can improve brand equity by vibrantly demonstrating product attributes and convincingly explain
What is the difference between qualifying dimensions and determining dimensions? Explain why segmentation efforts based on attempts to divide the mass market using a few demographic dimensions may be very disappointing. Textbook required for the response; Essentials of Marketing 12 Edition by William D. Perreault, Jr. and Jo
1. I understand that salespeople play three primary roles: creating value for firm's costumers, managing relationships, and relaying costumers and market information back to their organizations. Can someone please elaborate on these three roles? Also how do salespeople create value? 2. Secondly, do customer relationships beg
1. Differentiate between marketing in a business industry of your choice to marketing within the health care industry. Be sure to discuss the key roles, the impact of the external environment, etc. within each industry. 2. As a health care professional, develop a process you could use to help people address the issues presente
What are some of the different factors can affect the promotion mix? What are two different message strategies that have been in commercials within the last year. Where they effective or not effective? Why? How would you define social media?
Case Study: DELL COMPUTERS 1. What has made Dell Succeed to date? 2. What is Dell's position in the industry to date?
1. What are the trade-offs that Williamson faces? 2. How might his pricing strategies vary by sport? 3. What are the characteristics of a good pricing strategy? 4. If you could, what would you recommend to Williamson and the LOCOG?
I am having trouble making a list of products that have failed because of poor marketing channel choices. Also, why do marketing professionals care about and participate in supply chain decisions? Lastly, are small business owners at a disadvantage if they lack the marketing research resources large companies have? Why or why no
Using the "3M Health Care" case study by Viola Hoo please help with the following questions: 1. Identify the respective roles of VARs (Value Added Resellers) and 3M at the outset of the case. 2. Explain the benefits and drawbacks of working with VARs. Also, discuss why a company the size of 3M would choose to work with VA
A woman from New Jersey is interviewed for a job in marketing. The Job is based in Georgia. She has an MBA. The interviewing manager asks her questions such as "Do you have any children?", "Does your husband help with the child rearing?", "Do you plan on having more children in the future?", and "Would your family support you mo
In this SLP, first develop action plans and the marketing budget, and then incorporate all the work for this session. Marketing Implementation: Action Plans and Marketing Mix The action plans and marketing mix are related. That is, the action plans contain a complete description of a marketing program, including its goals
1. Explain the three distribution strategies based on the number of intermediaries. 2. Briefly describe product specialization and market specialization 3. Briefly describe the steps in the segmentation process 4. What are the different income-distribution patterns? How does income distribution in the economies affect the
Should advertising directed at children be restricted? Yes or No. Which view point do you side with? Why? Explain. Reference at least two outside resources that further support the view point you side with.