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The Battle Between Amazon and Barnes & Noble

I need help with the following question after reviewing the followings articles related to recent developments in book retailing. Trachtenberg, J. A. (2014, Feb 27). Corporate news: Barnes & noble posts profit as digital device sales tumble. Wall Street Journal. Gelles, D. (2014, Feb 22). Barnes & noble receives conditional

Direct Response Ad

I am studying how direct-response ad works. 1. Please assist with the following scenario-if a consumer is watching an infomercial late at night for a new exercise machine that promises to melt inches in seconds. Why would this type of this direct-response ad work and how would advertisers measure actual sales generated? Ple

Persuasion Matrix

I need assistance with understanding a Persuation Matrix for study purposes. Please include a diagram of the Persuation Matrix in Excel. Then provide me an example of a tv commercial or print ad and explain how you use the matrix to evaulate how it might influence consumers' response processes. Please be sure to let me kno

Marketing Decisions with Policies

Name five examples of marketing decisions that may require policies. Briefly describe one such policy. Use atleast 200 words and cite any sources used in APA format.

Best Medium for Healthy Food Sales

IF you had to select only one broadcast medium, TV or radio, which do you believe would be the preferred advertising medium for a healthy food given today's dynamic environment? Be sure to cover the pros and cons of each medium in your answer. What about print media, especially given the current external marketing environment (e

Segmentation and Marketing of New Pet Products

Hi Beatrica could you please help me again Thanks start collecting information on the description of the target market for your selected product. This should include the following information about your target customers: •Where do they shop and why? •How much are they willing and able to spend? •What are th

Marketing Sales Environment

I'm seeking expert's answers and clarifications to the attached questions on Marketing. Question 1: From: Chapter 2: Company and Marketing Strategy: Partnering to Build Customer Relationships Name of the textbook: Principles of Marketing (14th Edition) PHILIP Kotler "Northwestern University" & GARY Armstrong "University

Fundraising Event

Develop a plan for a local fundraising event in your area. Include your thoughts on marketing strategies, budgeting, staffing, and evaluation. Use specific details to support your discussion.

Use of ETS Testing

Many applicants for master's level degrees are required to complete an ETS exam such as GMAT or LSAT. These tests measure knowledge and skills. One measurement is for the often-used construct of intelligence. Do you believe these tests adequately measure an applicant's abilities and potential for success in higher education? If

Positioning Strategies

Once a firm has chosen a target market, a positioning strategy includes particular ideas that must be communicated for the marketing program to be effective. Answer the questions using these two shoe companies: 1. Describe each of the seven positioning strategies : Attribute - Competitors - U

Marketing strategies employed by Coca Cola and Pepsi Cola and their effectiveness

Visit and Discuss how each company advances and manages its brand. You should include the marketing strategy employed by each company, as well as their positioning strategies, and how each company markets to their consumers. Also, discuss the relative effectiveness of each company's marketing

Effective competition analysis

Can someone please give me some assistance, help get me started with this question. What is involved with assessing your competition? Why is it important? How can strong competitors benefit a company? Discuss the advantages of being a market follower. When would you apply this strategy?

Marketing a Retail Pharmacy

Describe and evaluate a company's pricing and retail strategy. Include analysis of the current market situation and the competitive strategy.

New product launch - organic beverage

Put yourself in the position of an entrepreneur who is developing a new product to introduce into the market. Briefly describe the product. Then develop the segmentation, targeting, and positioning strategy for marketing the new product. Be sure to discuss: - The overall strategy - Characteristics of the target market - Why


Why would intermediaries want to be exclusive distributors for a product? Why would producers want exclusive distribution? Would intermediaries be equally anxious to get exclusive distribution for any type of product? Why or why not? Explain with reference to the following products: candy bars, batteries, golf clubs, golf balls,

How Important is Price in Promotions?

What strategies do companies in the fast food industry use to promote their products or services? Include communication channels the companies use. What are their promotion objectives? How and why are the promotion strategies of the companies effective or not effective? Compare and contrast promotion strategies between a couple

Polo Ralph Lauren and Consumer Decision Process Model

Please help me - choose a product or service that you connect with as a consumer. In a well-researched essay, explain how the company has used the consumer decision process model to effectively market the product or service to you. This essay should detail the strategy based on the model, explain why the strategy was successful

Kinds of Consumer Products/Types of Research for Product Roll Out

1) What kinds of consumer products are the following: (a) watches, (b) automobiles, and (c) toothpaste? Explain in detail why, in each case, you chose the kind of product you did. 2) How might you use different types of research (focus groups, observation, survey, and experiment) to forecast market reaction to a new kind of

Purple Cow

Purple cow is a marketing concept developed by marketer and entrepreneur Seth Godin. Please explain.

Sales plan components

Write an analysis of the marketing plan within this business plan. Address the following: Aircraft Equipment Maker (Stretch 'r Wings) Business Plan: - Describe the components of the organization's sales approach. - Assess the effectiven

High Levels of Customer Information Security

Firms that have high levels of customer information security and handle the information responsibly benefit in all of the following ways, EXCEPT: - Better customized offerings - Find it easier to attract new customers - Possess a sellable asset - Use it as a competitive advantage - Retain current customers

Healthy Fast Food:Market Research & Differentiation

Hello Professor, For my group presentation we have decided on healthy fast food restaurant-Healthy fast. We will implement segmentation, targeting, positioning, market research, differentiation and four Ps. my part is market research and differentiation our product. I need some ideas about market research and differentiation st

Hospitality Organization Business Strategies

Need help answering these questions 1. A hospitality organization has an opportunity to purchase a hotel located in the center of the city. A highway is located several miles away. What strategic objectives should the owners consider if they were to complete a SWOT analysis? (Identify one Strength, Weakness, Opportunity, an

Japanese Coca Cola Commercial

Below is a foreign commercial for a U.S. product that is sold overseas. Briefly describe the commercial. Would this commercial work in the U.S.? Why or why not?

Coupon Strategy discussed as it pertains to Groupon.

Think about a product or service that you have purchased in the last 1-4 months that uses a coupon. This can be a paper coupon, electronic coupon, Groupon, etc., as long as you got a reduction in price, a free item, or some other type of benefit. 1) What was the product or service? 2) What was the benefit of the coupon? 3) D

EU Crisis and the U.S.A

Please help with the following problem. Provide at least 200 words and include references as part of the solution. The Euro has had many problems during the last few years with the sovereign debt crisis in Greece, Italy, Spain, Portugal, and Ireland. Is this a positive or negative development for the U.S. economy? Why? Is a