I have two questions which I need help with:
1. In health care, criticize and inspect is it ethical to have a strategic plan that, in essence, would cause a competitor to go out of business? Propose an analysis of your decision. Assess and explain the essence of marketing?
2. Distinguish and assess if the CEO should be evaluated on the vision, the mission, or the annual profitability? Propose additional areas of evaluation. Formulate the components of a business plan and how the process of a business plan comes together.© BrainMass Inc. brainmass.com October 25, 2018, 9:52 am ad1c9bdddf
In health care it is ethical to have a strategic plan that would cause a competitor to go out of business. A health care strategic plan would provide superior services (product), be priced competitively (price), would be located more conveniently (place), and communicate better with patients (promotion). The essence of marketing is not to do evil. Marketing means satisfying the needs of people at prices that are affordable. It also means distributing the services in such a way that is convenient to customers and communicating the benefits to the customer. Marketing is ethical and it is advisable to use the principles of marketing in ...
This solution of 417 words explains ethics, healthcare, and evaluation of CEOs as well as the importance of marketing in the healthcare industry. The sources used are also included in the solution.
Comp and Benefit Solution
Your CEO has just read an article in THE WALL STREET JOURNAL that discussed how employee benefits costs are on average 40% of total payroll costs. To save money, he suggests the company fire the entire benefits staff (saving hundreds of thousands of dollars per year) and simply eliminate all non-legally required benefits. In exchange, he'd like to give all employees a base pay raise of 30-40% instead of offering benefits - they can simply purchase their own benefits if they want them.
-Provide at least one argument that could be presented to your CEO to persuade him/her that this is not a good idea.
-Provide at least one argument that supports your CEO's idea.
-Explain what anticipated impact you believe this plan would have on the organization's ability to attract, retain and motivate employees
We are witnessing an unprecedented shift in employee benefits:
- a shift in responsibility
- a shift in risk
- a shift in cost
What do we mean by a shift in responsibility, risk and cost? Provide specific examples. Discuss practical examples of this shift and the impact it has on employees.