A CEO of a major healthcare organization planned a major pus
Not what you're looking for?
Case Study
A CEO of a major healthcare organization planned a major push to earn internal provider and staff support and community/customer/patient brand identity for a new patient service where additional emphasis would be on customer satisfaction. The leader's vision was communicated frequently to the organization's stakeholders. Everyone rallied around the new vision and began to get involved with the planning of the programs. Everything seemed liked it was working; the plan to communicate a new vision started to get people working, but very soon thereafter, problems arose. Providers began to battle with administration, customers began to demand access to the new services, and different staff sections began to argue over trivial issues concerning the programs. What proved to be a catalyst to conflict, the new programs, was eventually put on the "backburner." What happened? The CEO reflected on this, and the conclusions were
1. The new programs made staff insecure about their jobs. The staff felt they needed to be a "part" of the new vision/new programs but were not given a forum to be "officially" included.
2. A vision may not be enough. A clear objective plan with clear lines of authority of who does what for the new programs should have been communicated "up front." The staff was not guided/focused on the tasks at hand.
3. The staff may not have been sufficiently trained to meet the new expectations the CEO set with the vision.
4. Stakeholders (internal and external) were jockeying for "position" to gain the CEO's favor rather than concentrating on the new programs.
5. There was no constructive way to handle the conflict situations that occurred. Training was clearly needed.
Has this happened to your organization? Maybe this story was about your organization.
(Health Organizations: Theory, Behavior, & Development. Jones & Bartlett Publishers p. 151).
<vbk:9780763787622#outline(14.2.1)>
Purchase this Solution
Solution Summary
A CEO of a major healthcare organization planned a major push to earn internal provider and staff support and community/customer/patient brand identity for a new patient service where additional emphasis would be on customer satisfaction. The leader's vision was communicated frequently to the organization's stakeholders. Everyone rallied around the new vision and began to get involved with the planning of the programs. Everything seemed liked it was working; the plan to communicate a new vision started to get people working, but very soon thereafter, problems arose. Providers began to battle with administration, customers began to demand access to the new services, and different staff sections began to argue over trivial issues concerning the programs. What proved to be a catalyst to conflict, the new programs, was eventually put on the "backburner." What happened? The CEO reflected on this, and the conclusions were
1. The new programs made staff insecure about their jobs. The staff felt they needed to be a "part" of the new vision/new programs but were not given a forum to be "officially" included.
2. A vision may not be enough. A clear objective plan with clear lines of authority of who does what for the new programs should have been communicated "up front." The staff was not guided/focused on the tasks at hand.
3. The staff may not have been sufficiently trained to meet the new expectations the CEO set with the vision.
4. Stakeholders (internal and external) were jockeying for "position" to gain the CEO's favor rather than concentrating on the new programs.
5. There was no constructive way to handle the conflict situations that occurred. Training was clearly needed.
Has this happened to your organization? Maybe this story was about your organization.
(Health Organizations: Theory, Behavior, & Development. Jones & Bartlett Publishers p. 151).
<vbk:9780763787622#outline(14.2.1)>
Solution Preview
The problems faced by the company are not uncommon, and are faced by many organizations from time-to-time, including my organization. Many times, CEO's and other company leaders create amazing strategies and revised missions for the company, which can take the company to new heights. However, the planning process is not thoroughly completed, which is also the ...
Purchase this Solution
Free BrainMass Quizzes
Marketing Management Philosophies Quiz
A test on how well a student understands the basic assumptions of marketers on buyers that will form a basis of their marketing strategies.
Lean your Process
This quiz will help you understand the basic concepts of Lean.
MS Word 2010-Tricky Features
These questions are based on features of the previous word versions that were easy to figure out, but now seem more hidden to me.
Business Ethics Awareness Strategy
This quiz is designed to assess your current ability for determining the characteristics of ethical behavior. It is essential that leaders, managers, and employees are able to distinguish between positive and negative ethical behavior. The quicker you assess a person's ethical tendency, the awareness empowers you to develop a strategy on how to interact with them.
Organizational Behavior (OB)
The organizational behavior (OB) quiz will help you better understand organizational behavior through the lens of managers including workforce diversity.