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    Marketing Management Philosophies Quiz

    A test on how well a student understands the basic assumptions of marketers on buyers that will form a basis of their marketing strategies.


    A marketing philosophy that assumes that buyers buy products because of availability and accessibility.


    A marketer that expects that a buyer is encouraged to buy the product because of price discounts and other promotional activities has this philosophy.


    A marketer that adheres to marketing concept has this assumption of a buyer.


    Product concept has this assumption about the reason why a buyer buys the product.


    A marketing management philosophy that goes beyond filling up the buyer's needs.