Explore BrainMass

Mass Communication

Mass communication is field of study which analyzes the sharing of information from a single source to the larger population. This field of study analyzes both how individuals and specific entities, such as the newspaper or the radio, communicate messages to the public and in-turn, how the public reacts.¹

Mass communication is a topic related to media studies because the medium of transmission for delivering messages is usually associated with some sort of media option.¹ The main fields encompassed under this subject of mass communication are broadcasting, journalism, advertising and public relations. Additionally, other types of media, such as social media, can also be considered a new and separate field. As the ways in which society is able to communicate change, so does the complexity of mass communication.¹

In general, the main objective of mass communication is to analyze how the behaviour and emotions of individuals is influenced through the transmission of these messages.¹ Does it change a group of people’s opinions? Can the person receiving the content be persuaded? These are the types of questions which need to be thoughtfully considered since mass communication professionals aspire to generate a reaction or influence personal opinion.¹

Whether or not society realizes it, everyone is exposed to mass communication every day. Whether you read the newspaper, read stories online or subscribe to a magazine,¹ these are all forms of mass communication. Without these sources of information, society would be unaware of many issues such as civil wars or natural disasters occurring in other parts of the world.¹ Mass communication is a key component to the functioning of society and thus, understanding how to be effective at this type of message transmission is critical. 



Image source:

1. Wikimedia


1. University of Minnesota. What is mass communication? Retrieved May 23, 2014, from http://sjmc.umn.edu/ugrad/whatismasscomm.html

© BrainMass Inc. brainmass.com March 26, 2019, 5:00 pm ad1c9bdddf

Issues in editing & proofreading software for editors

Many individuals looking to pursue a career in writing and editing are now looking upon the same bleak reality of technological advancement rendering careers obsolete that other fields have faced. This often raises questions by budding editors and writers about the impact various software and newer word processing features -- th

The Benefits of Direct Crowd Patronage for Content Creators

Independent journalists, writers and content creators have the freedom to seek multiple opportunities, and with the electronic nature of the new media platform, approach their audience in very direct terms without being bound to the reach of a large publication. However, this formula has also created a new branch of financial op

Factors to Consider before Updating Online Content

When it comes to online content, one often has the advantageous ability to edit and update older entries. However, certain factors need to be considered that can help decide whether to update an older piece or to generate new content centred around a previous entry that continues to garner considerable attention and thus, can be

Proofreading Incomplete Client Documents

We discuss the ups and downs of the common scenario of having to proofread customer documents that aren't quite ready or in their final stages where proofreading is most warranted. This often results in situations where the work either has to be returned, or the customer has to be warned that more proofreading will be required a

Importance of quick and accessible news/journalism content

The mobile platform has brought with it a series of challenges. One of them being frequency of content, as consumers become accustomed to getting much more from the medium. Another being the size of each individual content, which is where a trend towards compelling but quick content is becoming the norm, given the various constr

Balancing out pricing with respect to work volume and prospects

A small discussion on how to consider one's work arrangement with clients as a freelancer, with the aim of getting a larger volume of work rather than simply chasing the largest pay off for a single job. This often requires negotiating situations and getting an idea of the long-term prospects with a client and applying such a st

Joining Professional Organizations and Groups as a Freelancer

Freelancers face considerable challenges in the professional world. These can range from adequate training, to being up-to-date with industry standards by way of practices and market price/rates, as well as having appropriate networking and work access. The following is a brief discussion of how these concerns can be addressed b

How to Balance Accessibility with Style in Writing and Editing

Questions often arise, especially in many writing and editing classes, about the importance of having a distinct writing style that must also be accessible. Here we briefly discuss the importance of balancing certain factors that go into making a writing style both striking but also accessible to a relatively broad readership th

Importance of both hourly and flat rates for freelance editors

In this brief discussion, we examine the importance of hourly rates and flat rates for freelance editors, and how each can be appropriate for different customer types in the context of their financial situations. We examine two general examples of where these rates can be useful in the world of freelancing.

Intuitive assumption that the fields of Journalism and PR

Students and those aspiring to become journalists can sometimes harbour a cynical view of the Public Relations, often brought on by the intuitive assumption of the relationship between the two fields and how they treat and handle information. This brief discussion seeks to address this matter and even highlight a contrary view a

A brief discussion on the importance of style consistency with proofreading.

In this discussion, we'll briefly examine various expectations of the proofreading process. In doing so, we will consider the importance of why proofreaders should also help to maintain consistency in writing style when editing documents, as these can have somewhat far-reaching benefits for writers and their readership.

Interviewing suggestions

Select one theory, concept, skill, or issue relating to the topic of interviewing. Review the salient scholarly literature and research regarding this topic. Describe your findings.

Changing Opinions in Journalism

Why does it help for columnists to explain changes in their opinions? This small but important discussion came about on the topic of backtracking in journalism as columnists are essentially journalists selling the opinions on the free market of ideas, but much like normal individuals, these opinions are subject to change. In

The Importance of Networking for Freelancers in Publishing

This discussion examines some of the basic requirements of freelancers, especially those offering writing and editing services, and how these requirements can be met through networking. The discussion aims to highlight some of the basic vital roles that networking plays in addressing such requirements.

Primary Factors of Importance for a Professional Editor

In this discussion, the case is made for an editor's primary focus on keeping documents -- regardless of their background or nature -- as coherent, clear and concise as possible, as well as the hand-in-hand relationship between these three primary factors that emphasise an editor's excellent eye for detail.

A few important pointers/tips for designing a good interview.

The discussion will make the case for, and cover, a few primary pointers that make compelling interviews. Interviews have shown an enduring value in the realm of news and media, even with the recent transitions into the digital medium. As such, it is vital for prospective journalists to maintain focus on certain factors that mak

Immediate benefits that traditional media use

This discussion emerges in light of previous discussions about the challenges faced by traditional media in light of the growing popularity of social media. In the case of this discussion, we will gloss over some important and highly tangible benefits that traditional media derives from the presence of social media, as well

Younger generation traits

What are some communication needs that businesses must consider when communicating with the team members or customers who happen to be younger in age?

Social Media Research

This solution offers quotes from 10 academic references (journals/textbooks) which comment on how much people, especially teenagers, use social media.

Link teenagers' use of social media

This solution delivers 10 quotes from academic references which comment on how much teenagers use social media and may show unfavourable behaviour.

Media's Reliance on Polling Data & Impact on Public

This brief discussion delves into the repercussions of the reliance of news outlets on pre-election polling data to make rather firm and solid predictions about election outcomes. Predictions that--in the context of the recent-most British national election--did not pan out as the polling data were not nearly as accurate as the

Film Noir

Discuss how The Lady From Shanghai is a "Film Noir."

Publishing a Weekly Tabloid Newspaper for Beginners

Please assist with: Developing a plan for your own weekly tabloid-format newspaper with at least 24 pages. Explain your plan in a 1,500 word report, led by a synopsis. (BTW, in spite of popular wisdom, the word "tabloid" refers to the size of the newspaper pages. Some people wrongly use that term to describe a sensationali

Writing a Science-Based Article

The following discussion examines the primary points of importance behind research and sources when it comes to science journalism. When it comes to science-based writing, the quality of the source material can be of great importance in solidifying the implicit claims of the story's angle. This means that a prospective writer ha