Explore BrainMass

Explore BrainMass

    Mass Communication

    Mass communication is field of study which analyzes the sharing of information from a single source to the larger population. This field of study analyzes both how individuals and specific entities, such as the newspaper or the radio, communicate messages to the public and in-turn, how the public reacts.¹

    Mass communication is a topic related to media studies because the medium of transmission for delivering messages is usually associated with some sort of media option.¹ The main fields encompassed under this subject of mass communication are broadcasting, journalism, advertising and public relations. Additionally, other types of media, such as social media, can also be considered a new and separate field. As the ways in which society is able to communicate change, so does the complexity of mass communication.¹

    In general, the main objective of mass communication is to analyze how the behaviour and emotions of individuals is influenced through the transmission of these messages.¹ Does it change a group of people’s opinions? Can the person receiving the content be persuaded? These are the types of questions which need to be thoughtfully considered since mass communication professionals aspire to generate a reaction or influence personal opinion.¹

    Whether or not society realizes it, everyone is exposed to mass communication every day. Whether you read the newspaper, read stories online or subscribe to a magazine,¹ these are all forms of mass communication. Without these sources of information, society would be unaware of many issues such as civil wars or natural disasters occurring in other parts of the world.¹ Mass communication is a key component to the functioning of society and thus, understanding how to be effective at this type of message transmission is critical. 



    Image source:

    1. Wikimedia


    1. University of Minnesota. What is mass communication? Retrieved May 23, 2014, from http://sjmc.umn.edu/ugrad/whatismasscomm.html

    © BrainMass Inc. brainmass.com March 30, 2020, 3:29 am ad1c9bdddf

    BrainMass Solutions Available for Instant Download

    News Journalism: Mix of Creative Writing, Research and News

    Despite the constant shifts within the paradigm of news media, especially with online media, certain facets of traditional journalism remain vital. Here we have a brief discussion about the relevance of Feature Journalism as it serves as a cornerstone for creative writers looking to apply themselves to news reporting.

    Journalism and Social Media: Transition Challenges

    A discussion regarding the impact of new media via social media outlets like Twitter etc., on conventional media and print journalist. This briefly covers the fact that with the rise of independent content creators and journalists thanks to social media accessibility, much has transformed within the general paradigm of journalis

    Clarity: Brevity and elaboration when word limits are in place

    This brief discussion provides an overview on the topic of brevity and clarity when it comes to writing projects that have space and word limitations. Many students and professionals-alike tend to approach this matter from the perspective of cutting things short from the start so as to avoid ever going over their limits, but thi

    Replication Crisis: Challenges reporting on social sciences

    When it comes to science journalism, there is a lot of contentious ground involved that can put off potential readers as studies are often used to generate click-bait headlines no sooner than other articles emerge that end up contradicting the previous study findings. Paired with the fact that the social and life sciences are su

    Taking a non-partisan approach to editorial writing

    Here we look at a compelling argument for utilising a non-partisan approach to journalism without falling back on dry news in order to remain objective. Seeing as there's a plethora of contentious topics that have worthwhile evidence and passionate arguments from both sides of a strongly disagreeing divide, there's new opportuni

    Issues in editing & proofreading software for editors

    Many individuals looking to pursue a career in writing and editing are now looking upon the same bleak reality of technological advancement rendering careers obsolete that other fields have faced. This often raises questions by budding editors and writers about the impact various software and newer word processing features -- th

    The Benefits of Direct Crowd Patronage for Content Creators

    Independent journalists, writers and content creators have the freedom to seek multiple opportunities, and with the electronic nature of the new media platform, approach their audience in very direct terms without being bound to the reach of a large publication. However, this formula has also created a new branch of financial op

    Factors to Consider before Updating Online Content

    When it comes to online content, one often has the advantageous ability to edit and update older entries. However, certain factors need to be considered that can help decide whether to update an older piece or to generate new content centred around a previous entry that continues to garner considerable attention and thus, can be

    Proofreading Incomplete Client Documents

    We discuss the ups and downs of the common scenario of having to proofread customer documents that aren't quite ready or in their final stages where proofreading is most warranted. This often results in situations where the work either has to be returned, or the customer has to be warned that more proofreading will be required a

    Importance of quick and accessible news/journalism content

    The mobile platform has brought with it a series of challenges. One of them being frequency of content, as consumers become accustomed to getting much more from the medium. Another being the size of each individual content, which is where a trend towards compelling but quick content is becoming the norm, given the various constr

    Balancing out pricing with respect to work volume and prospects

    A small discussion on how to consider one's work arrangement with clients as a freelancer, with the aim of getting a larger volume of work rather than simply chasing the largest pay off for a single job. This often requires negotiating situations and getting an idea of the long-term prospects with a client and applying such a st

    Joining Professional Organizations and Groups as a Freelancer

    Freelancers face considerable challenges in the professional world. These can range from adequate training, to being up-to-date with industry standards by way of practices and market price/rates, as well as having appropriate networking and work access. The following is a brief discussion of how these concerns can be addressed b

    How to Balance Accessibility with Style in Writing and Editing

    Questions often arise, especially in many writing and editing classes, about the importance of having a distinct writing style that must also be accessible. Here we briefly discuss the importance of balancing certain factors that go into making a writing style both striking but also accessible to a relatively broad readership th

    Importance of both hourly and flat rates for freelance editors

    In this brief discussion, we examine the importance of hourly rates and flat rates for freelance editors, and how each can be appropriate for different customer types in the context of their financial situations. We examine two general examples of where these rates can be useful in the world of freelancing.

    Intuitive assumption that the fields of Journalism and PR

    Students and those aspiring to become journalists can sometimes harbour a cynical view of the Public Relations, often brought on by the intuitive assumption of the relationship between the two fields and how they treat and handle information. This brief discussion seeks to address this matter and even highlight a contrary view a

    A brief discussion on the importance of style consistency with proofreading.

    In this discussion, we'll briefly examine various expectations of the proofreading process. In doing so, we will consider the importance of why proofreaders should also help to maintain consistency in writing style when editing documents, as these can have somewhat far-reaching benefits for writers and their readership.

    Interviewing suggestions

    Select one theory, concept, skill, or issue relating to the topic of interviewing. Review the salient scholarly literature and research regarding this topic. Describe your findings.

    Changing Opinions in Journalism

    Why does it help for columnists to explain changes in their opinions? This small but important discussion came about on the topic of backtracking in journalism as columnists are essentially journalists selling the opinions on the free market of ideas, but much like normal individuals, these opinions are subject to change. In

    The Importance of Networking for Freelancers in Publishing

    This discussion examines some of the basic requirements of freelancers, especially those offering writing and editing services, and how these requirements can be met through networking. The discussion aims to highlight some of the basic vital roles that networking plays in addressing such requirements.

    Primary Factors of Importance for a Professional Editor

    In this discussion, the case is made for an editor's primary focus on keeping documents -- regardless of their background or nature -- as coherent, clear and concise as possible, as well as the hand-in-hand relationship between these three primary factors that emphasise an editor's excellent eye for detail.

    A few important pointers/tips for designing a good interview.

    The discussion will make the case for, and cover, a few primary pointers that make compelling interviews. Interviews have shown an enduring value in the realm of news and media, even with the recent transitions into the digital medium. As such, it is vital for prospective journalists to maintain focus on certain factors that mak

    Immediate benefits that traditional media use

    This discussion emerges in light of previous discussions about the challenges faced by traditional media in light of the growing popularity of social media. In the case of this discussion, we will gloss over some important and highly tangible benefits that traditional media derives from the presence of social media, as well

    Younger generation traits

    What are some communication needs that businesses must consider when communicating with the team members or customers who happen to be younger in age?

    Social Media Research

    This solution offers quotes from 10 academic references (journals/textbooks) which comment on how much people, especially teenagers, use social media.

    Link teenagers' use of social media

    This solution delivers 10 quotes from academic references which comment on how much teenagers use social media and may show unfavourable behaviour.