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Fake News: Investigating the Public's Trust in Journalism

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Public decline in trust in the news media, especially larger mainstream outlets, has led to various questions regarding the accuracy of what is being reported as well as the intensity of biases and slants in order to explain said decline in trust. While this is a fairly recent phenomenon that is still being understood, considerable work does show that an increase in bias has taken place as well as a marked decline in public trust for the media in favour of independent journalism. It can also be stated that none of these findings necessarily indicate a decline in fact-reporting but nevertheless, they do show a changing landscape where public trust in larger news institutions are dropping in favour of independent outlets and content creators, even when these options lack fact checking and editorial oversight. This presents news challenges for those looking to enter the profession or those looking to adapt to a new environment after having worked within the profession. Here we will examine some of the background on these shifts and a basic overview of the strategies that can be taken for someone looking to adapt to the new landscape.

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Solution Summary

As a documented decline of public trust in news reporting and media continues to affect the journalism landscape, questions emerge for those looking to adapt within the field, as well as those studying or looking to make their mark in the profession. Here we briefly examine the nature of the subject and how professionals can navigate themselves against such challenges.

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Over the course of the last decade, and most notably the substantial political shifts in the last five years, public confidence with the media - conventional and independent - has hit tumultuous waters. While it's difficult to pin down, with research and study, an objective decline in the quality of facts being disseminated via the media, it is certainly clear from polling data that the public are losing trust in the quality of news and are more prone to deem it false than ever before in recent history.

Of course, there are some studies that are indicating greater biases emerging within media outlets, such as that from the RAND institute, covering shifts in the last 30 years (RAND, 2019). However, ...

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