Trace the history of the printed newspaper and various types of eras in reporting the news. Start with the colonial period of print up to and including how printed news is delivered today with national papers like USA Today. Include and describe what the significance of the era of the 'penny press', 'jazz journalism', 'yellow journalism', and 'muckraking' was.© BrainMass Inc. brainmass.com October 25, 2018, 7:45 am ad1c9bdddf
Please find attached a word document with an analysis of the history of the newspaper. If you have any other questions, please let me know. Take care.
The History of the Newspaper
The newspaper is still in existence today and for one reason: it's still interesting and engaging to read and even today, not everyone has or can afford high-speed internet. Plus, the newspaper still adds the proximity and local aspects to a community.
In the colonial period of print journalism, compared to today, there were many different elements and perspectives about society that are definitely different than today. First, and most importantly, they reported the news daily once. What's the significance here? Well, just think about today's journalism and something we call social media. Even though a paper is still printed once daily here, we, as readers, have social media and other media outlets to gather insight for our entertainment pleasures.
Also during this time, journalists didn't have the television, or the internet to get their news and updates on certain news life stories. Stories ...
The Solution provides a 650 word summary on the history of printed news, up to recent events, and specific terms and events related to print journalism.
SWOT Analysis on USA Today
SWOT Analysis Assignment
To determine the internal and external factors that must be considered in the development of a marketing strategy, evaluate their likely impact on the firm and generate possible competitive advantages for the development of a sound strategic and tactical direction.
- Complete a full SWOT Analysis for the Case - "USA Today" and use it to analyze and determine 3 Competitive Advantages that USA Today could build upon.
- Begin with a complete SWOT matrix grid that specifies both Internal and External factors. It is expected that you research and provide meaningful data/information as it relates to external factors.
- Analyze the SWOT, matching strengths to opportunities and provide 3 Competitive Advantages that you feel are available for the company to build upon. Support your analysis. Tell the reader why these are the best options and be sure to have facts to support it. At this point, there is no need to "solve" the case or provide further recommendations.