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Marketing strategies in the international market

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The CEO of your firm has just announced that the organization is considering two diverse strategies to increase business: marketing healthcare services to the mature healthcare consumer, or marketing healthcare services to international consumers.

1) Read the following two articles:
Fell, D. (2002). Taking the U.S. health services overseas. Marketing Health Services, 22(2), 21-23.
Marsh, D. (2010). Marketing to the mature marketplace. Marketing Health Services, 30(1), 12-17.

2) Draft two separate marketing proposals for the organization. Each proposal should be based on a marketing strategy covered in the course.

I will like guidelines as to how to go about this.

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Solution Preview

New Marketing Opportunity
The CEO of your firm has just announced that the organization is considering two diverse strategies to increase business: marketing healthcare services to the mature healthcare consumer, or marketing healthcare services to international consumers.
1) Read the following two articles:
Fell, D. (2002). Taking the U.S. health services overseas. Marketing Health Services, 22(2), 21-23. Click here to read the article.
Marsh, D. (2010). Marketing to the mature marketplace. Marketing Health Services, 30(1), 12-17. Click here to read the article.
2) Draft two separate marketing proposals for the organization. Each proposal should be based on a marketing strategy covered in the course.
I will like guidelines as to how to go about this.

Guidelines and strategies to increase business in healthcare system.

Plan 1

1. Increase the brand reputation of ...

Solution Summary

This solution discusses guidelines and strategies to increase business in healthcare systems to increase the brand reputation of the business. The organization needs to work hard to build and maintain their brands internationally while they market to international patients and recruit famous internationally known physicians on the team that can help the organization break through to the international market.

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2. "Trade barriers are coming down all over the world." Do you agree or disagree with this statement and explain your position.

3. I said in class, many times that " It is never the responsibility of the buyer to adjust to to the style of the seller." Do you agree? Why does this become so much more important when marketing products across national boundaries?

4. Countertrade has become a widely accepted methodology for facilitating multinational transactions. Do you agree or disagree? Is traditional "cash for goods" becoming a thing for the past? Please support your answer with some examples and literature support?

PS: Reference "International Marketing" By Philip R. Cateora, McGraw Hill.

Thank you.

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