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Marketing strategies in the international market

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The CEO of your firm has just announced that the organization is considering two diverse strategies to increase business: marketing healthcare services to the mature healthcare consumer, or marketing healthcare services to international consumers.

1) Read the following two articles:
Fell, D. (2002). Taking the U.S. health services overseas. Marketing Health Services, 22(2), 21-23.
Marsh, D. (2010). Marketing to the mature marketplace. Marketing Health Services, 30(1), 12-17.

2) Draft two separate marketing proposals for the organization. Each proposal should be based on a marketing strategy covered in the course.

I will like guidelines as to how to go about this.

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Solution Preview

New Marketing Opportunity
The CEO of your firm has just announced that the organization is considering two diverse strategies to increase business: marketing healthcare services to the mature healthcare consumer, or marketing healthcare services to international consumers.
1) Read the following two articles:
Fell, D. (2002). Taking the U.S. health services overseas. Marketing Health Services, 22(2), 21-23. Click here to read the article.
Marsh, D. (2010). Marketing to the mature marketplace. Marketing Health Services, 30(1), 12-17. Click here to read the article.
2) Draft two separate marketing proposals for the organization. Each proposal should be based on a marketing strategy covered in the course.
I will like guidelines as to how to go about this.

Guidelines and strategies to increase business in healthcare system.

Plan 1

1. Increase the brand reputation of ...

Solution Summary

This solution discusses guidelines and strategies to increase business in healthcare systems to increase the brand reputation of the business. The organization needs to work hard to build and maintain their brands internationally while they market to international patients and recruit famous internationally known physicians on the team that can help the organization break through to the international market.

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