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Compare communication strategies for UK and Japan

I have a paper to write. The only part I need help with is comparing and contrasting the marketing communication strategies for UK (domestic market) and Japan (international markets), and explain the differences.

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Marketing Communication Strategies

There are many marketing communication strategies that could be adopted by wooden handicraft business in UK as a domestic market and in Japan as an international market. In domestic market of UK, business can adopt advertising strategy to communicate with its potential customers that is becoming a powerful societal force due to growth in advertising and promotion (Hackley, 2009). Similarly, it can also adopt advertising in the international market because it is an easy way to reach potential customers of the business that is growing in all over the ...

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The expert compares communication strategies for UK (domestic) and Japan (international) markets.

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