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Compare communication strategies for UK and Japan

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I have a paper to write. The only part I need help with is comparing and contrasting the marketing communication strategies for UK (domestic market) and Japan (international markets), and explain the differences.

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Marketing Communication Strategies

There are many marketing communication strategies that could be adopted by wooden handicraft business in UK as a domestic market and in Japan as an international market. In domestic market of UK, business can adopt advertising strategy to communicate with its potential customers that is becoming a powerful societal force due to growth in advertising and promotion (Hackley, 2009). Similarly, it can also adopt advertising in the international market because it is an easy way to reach potential customers of the business that is growing in all over the ...

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The expert compares communication strategies for UK (domestic) and Japan (international) markets.

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Advantages and Disadvantages of Business Operations in Foreign Countries

As part of its international expansion program, Acme, a U.S. multinational enterprise (MNE), is currently in the planning stages of establishing a Greenfield (see text glossary for definition) production facility overseas. You have been asked to present a proposal to the steering committee comparing the advantages and disadvantages of starting operations in one of two selected foreign countries.

The steering committee has determined that one alternative must be a member of the European Union (EU) while the other cannot be a member of the EU. Subject to these conditions, you may choose any two foreign countries, except China, India, Czech Republic, and Romania for comparison.

There are many factors to consider in your comparative analysis. Please be sure to include, among other topics, a discussion of the different countries' currencies, trade policies and cultural variables that may affect operations and profitability in each country. Your report should conclude with a recommendation and supporting rationale as to which country should be selected for the new facility.

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