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Kudler Channel and Pricing Strategies for Greece and Chile

See attached files.

? Select a second country as the international market for the product which is gourmet olives (home country is Greece).
? Develop channel and pricing strategies for your product launch, including both domestic is Greece and international markets is Santiago Chile.

? Write a paper explaining the following:

o Pricing strategies for entering both the domestic and international markets.


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Channel and Pricing Strategy for Kudler Fine and Foods

Kudler Fine Foods is known for its gourmet food stores. The company was founded by Kathy Kudler. The company is profitable, stable and successfully running the business (Kerin, Hartely, Berkowitz & Redelius, 2006). Today, almost every organization is facing the problem of attracting new customers, maintaining existing market share and sometimes of survival too. It has become very critical for the companies to integrate marketing strategies and plans, effectively (Kotler, 2002). Presently, the company wants to introduce new channel and pricing strategy in the both domestic and internal market to introduce the new products. The domestic market is Greece and international market is Santiago, Chile.

In order to distribute the new product in the local ...

Solution Summary

Kudler Channel and pricing strategies for Greece and Chile are examined.