Share
Explore BrainMass

Country risk analysis: Coke-A-Cola Energy Drink in Chile

Prepare a paper in which you conduct a country risk analysis for your selected global business venture. Analyze the following risks in your paper: My business venture = Coke-A- Cola Energy Drink in Chile.

Market risks

Distribution/supply chain risks

Physical land environmental challenges to entering and generating in a target market.

Social/cultural risks

Please provide references

Solution Preview

The response address the queries posted in 693 words with references.

//Globalization has forced the companies to expand their business beyond national boundaries. Therefore, it is essential to make a 'Country Risk Analysis'. In this paper, we have analyzed the business environment of a Company, which wants to start a business venture for energy drink in Chile.//

In the present era of globalization, most of the organizations are expanding their business globally because it helps them in achieving new heights in business by providing profit advantage and growth opportunities (Hill, 2005). With this, there are many risks associated in starting a global business venture. In this paper, a company wants to start a business venture for energy drink in Chile. For this purpose, a country risk analysis is required. Chile is a South American country with market-oriented economy. It has Atacama Desert in the north, Pacific Ocean in the west and deep in the south (The World Fact Book (2008). When an organization seeks to expand its business in other parts of the world, it analyzes the business environment of that country.

// Proceeding further, we have explained the various environmental factors in detail that would affect the ...

Solution Summary

The response address the queries posted in 693 words with references.

$2.19