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Strategic Choices of Coke and Pepsi

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Analyze the strategic choices of Coke and Pepsi at the business, functional and corporate levels.

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This solution discusses the strategic choices of Coke and Pepsi.

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Strategic Choices of Coke & Pepsi

The Coca-Cola is a foremost manufacturer, allocator and marketer of Non-alcoholic beverage concentrates and syrups all over the globe. The company operates in the world with more than 400 brands that postulates light beverages, waters, juice drinks, teas, energy and sports drinks (Strategic Analysis: Coca Cola, 2009). The Coca-Cola works in more than 200 countries where it adopts diverse strategic options at its business functional and corporate levels (Strategic Management Issues of Coca-Cola Company, 2009).

Coca-Cola accompanies related diversification strategy that enables it in functioning in various different but essentially related businesses. With its strategic choice of related ...

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