BrainMass Quizzes Basic Social Media Concepts The quiz will test your knowledge on basic social media concepts. 1 What is the main purpose of creating a social media campaign? To lower marketing budget spend To make the most of the company Facebook page To engage with customers To appeal to company investors 2 What is a key measure of success for social media campaigns? Awareness Consideration Trial Engagement 3 Pinterest is a Microblogging site Photo and link sharing site Service owned by Facebook Search engine 4 Social media listening is best described as Measuring the sentiment of social media references for a brand Listening to music online via Pandora or iHeartRadio Music shared with friends via Facebook or Twitter A new app for iPhone and Andriod devices 5 Youtube is most like which form of tradtional advertising Television Radio Print Direct mail 6 SEO refers to Search Engine Orientation Search Engine Optimization Single Emergent Opportunity Single Engine Ownership 7 A typical social media strategy and plan will NOT include Blogs Facebook Magazine Twitter 8 Google+ is most like which of the below social media platforms Twitter Facebook Pinterest Blogs 9 A Twitter hashtag (#) allows users to Track conversations by subject Emphasize words and phrases Separate words in a long statement Avoid hackers and bots 10 A vlog is a Twitter phrase Blog Video blog Search term Submit Quiz
