Explore BrainMass

Coke Zero

This content was STOLEN from BrainMass.com - View the original, and get the already-completed solution here!

See attached files.

1st page (case study analysis) must have feedback at every level

* must be done in Chicago format
* must sight references
* cliff notes

2nd, 3rd, and 4th page
Infomation on coke zero

5rd page

Four questions that must also be answered and included after first page is completed (case study analysis).

© BrainMass Inc. brainmass.com October 25, 2018, 5:13 am ad1c9bdddf


Solution Preview


Political forces that affect Coca-Cola Company are reasonably favorable. The tax policies are moderate, the environmental regulations do not strongly impact Coca-Cola Company or its products, and the international trade restrictions are declining. Overall there is political stability. There is continuing economic weakness in the economy, however, signs of recovery are being observed and this will help improve the growth of Coca-Cola Company. There is moderate stability in international exchange rates and the inflation rate in most countries where Coca-Cola Company operates is moderate. The social factors are that there is increasing health consciousness and this is likely to favor products like Coke Zero. The age distribution in group 18-34 is high and this segment should be targeted by Coca-Cola Company. There is emphasis on safety and so there is a tendency to avoid sugary drinks. Technology can help Coca-Cola Company innovate and develop new low calorie drinks that appeal to the tastes of the young people.


The strength of Coca-Cola Company is its brand recognition all over the world. Currently there are more than 500 brands in over 200 countries. This vast presence gives the Coca-Cola Company strength in distribution, marketing, advertising, management, and financial strength. The weakness of Coca-Cola Company is that its flagship brand Coca-Cola Classic is being perceived as unhealthy, full of calories, and a leading cause of obesity. The opportunities for Coca-Cola Company lie in developing and marketing products that are targeted at health conscious customers. If Coca-Cola Company is able to reposition its products as healthy, then opportunities lie in every segment of the company.


The mission of Coca-Cola Company is to refresh the ...

Solution Summary

This solution gives you strong points concerning Coke Zero

See Also This Related BrainMass Solution

Guidelines and ideas for Memo On IMC of Coke Zero

IMC Strategy Overview Memo
Company that is being use Coca Cola and the product is Coke Zero

? Complete the IMC Strategy Overview Memo. Include the following in the memo:

o Provide an overview of your IMC strategy to build the company's brand.
o Briefly describe the brand position and marketing challenge of the selected company.
o Describe the target market or markets and any relevant segments within these target markets.
o Analyze viable brand messages through market segmenting that align with your IMC objectives.
o Briefly asses the strengths of the company that will be leveraged and the weaknesses of the company that will be protected by your IMC plan. How does the IMC link to the SWOT analysis?
o Provide the objectives of your IMC plan.

? Explain how data and databases influence your IMC plan.
? Write a memo that addresses the specific criteria for this portion of the plan.

View Full Posting Details