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The Consumer Decision-Making Process

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List and explain the activities that comprise the consumer decision-making process.

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This solution lists and explains the activities that make up the consumer decision making process. It includes a helpful link and examples.

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The activities that comprise the decision-making processes include the following stages:

1: NEED. A consumer identifies a need, such as he or she is thirsty, and thus needs to quench his or her thirst. Need is the catalyst for the decision making process to begin.

2: INFORMATION GATHERING. A consumer gathers information from various ...

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Sally Baldwin, Ed.D
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  • BA, University of Southern California
  • MSS, United States Sports Academy
  • Ed.D, Boise State University
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