Explore BrainMass

Explore BrainMass

    The Consumer Decision-Making Process

    This content was COPIED from BrainMass.com - View the original, and get the already-completed solution here!

    List and explain the activities that comprise the consumer decision-making process.

    © BrainMass Inc. brainmass.com June 4, 2020, 3:18 am ad1c9bdddf

    Solution Preview

    The activities that comprise the decision-making processes include the following stages:

    1: NEED. A consumer identifies a need, such as he or she is thirsty, and thus needs to quench his or her thirst. Need is the catalyst for the decision making process to begin.

    2: INFORMATION GATHERING. A consumer gathers information from various ...

    Solution Summary

    This solution lists and explains the activities that make up the consumer decision making process. It includes a helpful link and examples.