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    The Consumer Decision-Making Process

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    List and explain the activities that comprise the consumer decision-making process.

    © BrainMass Inc. brainmass.com June 4, 2020, 3:18 am ad1c9bdddf
    https://brainmass.com/business/business-policy-and-implementation/consumer-decision-making-process-508000

    Solution Preview

    The activities that comprise the decision-making processes include the following stages:

    1: NEED. A consumer identifies a need, such as he or she is thirsty, and thus needs to quench his or her thirst. Need is the catalyst for the decision making process to begin.

    2: INFORMATION GATHERING. A consumer gathers information from various ...

    Solution Summary

    This solution lists and explains the activities that make up the consumer decision making process. It includes a helpful link and examples.

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