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Sally Baldwin

Nov 2010
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  • BA, University of Southern California, 1984
  • MSS, United States Sports Academy, 2010


  • Health Sciences
  • Business
  • Biology
  • English Language and Literature

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Assistance with Marketing review questions

1. Marketers recognize that the marketing of services is different than the marketing of a product because of the different characteristics that distinguish them from physical products. How do marketers communicate the value of services to consumers? How do they make these intangible services appear READ MORE »

Business / Marketing / Product Management / The Product Lifecycle » 486357

Case study questions: E & J Gallo Winery and dessert wines.

Case Questions

1. How important is the dessert wine segment to the industry? to E. & J. Gallo Winery? How do these products fit with Gallo's stated position on the quality of its products? Do brands like Thunderbird and Night Train have any redeeming features as a product, even if they are in dem READ MORE »

Business / Business Philosophy and Ethics » 368301

Develop a marketing plan for new sports drink: Cool It!

Marketing Plan: Your company has just developed a new sports drink that is in a container which will keep it cool for up to 6 hours. Develop a marketing plan for this product and then write a paper discussing how you would market the product. This is a 2-part assignment.

Deliverable #1 = Develo READ MORE »

Business / Marketing / Branding » 385397
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