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Question about Consumer Decision-Making Process

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Consumer Decision-Making Process Paper

- Prepare a paper in which you summarize the elements of the consumer decision-making process.

- Be sure to discuss how marketers can use the process to drive buyer's actions and

- Describe the impact of consumer satisfaction on marketing.

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Consumer Decision Making Process

Consumer Decision Making Process is a study of how consumers make decisions to spend their available resources i.e. time & money on consumption related items. The better understanding of the consumer buying decision making helps marketers to come up with innovative or new quality products mixes. Thus, the marketer's effort is to get an exhaustive knowledge of consumer's buying decisions or behavior because the success or failure of a product & service is directly related to the consumers buying behavior (Drummond & Ensor, 2005)

The Marketers have to properly understand the element of the Consumer Decision Making Process, which is an imperative tool, to forecast the future buying behavior of customers (Drummond & Ensor, 2005), so that it will be easy for the marketers to formulate or implement marketing strategies related to the new product development, product features, prices, channel of communication, messages, other marketing mix elements, etc.

Consumer Decision Making Process is defined as the process of selecting an appropriate alternative from two or more alternatives. Any consumer has the right to enjoy the freedom of choosing particular brand or product from the products or brands available in the Market (Kotler, 2006). The basic or critical elements of the consumer decision making process are given below that help the marketer to derive the buyer's action. The brief ...

Solution Summary

The response addresses the consumer decision making process queries posted in 824 Words, 4 APA References