Purchase Solution

Buyer Decision Process

Not what you're looking for?

Ask Custom Question

Find two people who recently made a purchase of the same type of product or service (e.g., a meal at a restaurant, a piece of furniture, a pair of shoes). Create a series of interview questions based on the "Buyer Decision Process." Compile the answers of the two individuals and compare and contrast them with regard to the steps in the process.

Analyze the characteristics that influenced the buying behavior of each person interviewed. Based on the people interviewed, how do you think their demographics affected the purchase?

Purchase this Solution

Solution Summary

Find two people who recently made a purchase of the same type of product or service (e.g., a meal at a restaurant, a piece of furniture, a pair of shoes). Create a series of interview questions based on the "Buyer Decision Process." Compile the answers of the two individuals and compare and contrast them with regard to the steps in the process.

Solution Preview

For the purpose of this assignment, we will chose to interview two people who have recently bought shoes. One person is a old man, aged 55 and another person will be a teenager, aged 19 years old.

Let us know compile the questions based on the five stages of the buyer decision process.

The consumer buyer decision process consists of five steps:

1. Need recognition/problem awareness:

The buying process starts with need recognition - the buyer recognising a problem or need. The buyer senses a difference between his or her actual state and some desired state.

2. Information search.

The consumer can obtain information from several sources:

(1) personal sources,
(2) commercial sources,

(3) public sources, and

(4) experiential sources.

3. Evaluation of alternatives:

Certain basic concepts help explain consumer evaluation processes. First, we assume that each consumer is ...

Solution provided by:
Education
  • BCom, SGTB Khalsa College, University of Delhi
  • MBA, Rochester Institute of Technology
Recent Feedback
  • "Thank you. "
  • "Thank you"
  • "Thank you. I got 20/20 last week for my discussion you help me out with."
  • "Thank you. Great Job. "
  • "Thank you. Great Job. "
Purchase this Solution


Free BrainMass Quizzes
Understanding Management

This quiz will help you understand the dimensions of employee diversity as well as how to manage a culturally diverse workforce.

Six Sigma for Process Improvement

A high level understanding of Six Sigma and what it is all about. This just gives you a glimpse of Six Sigma which entails more in-depth knowledge of processes and techniques.

Accounting: Statement of Cash flows

This quiz tests your knowledge of the components of the statements of cash flows and the methods used to determine cash flows.

Business Processes

This quiz is intended to help business students better understand business processes, including those related to manufacturing and marketing. The questions focus on terms used to describe business processes and marketing activities.

Balance Sheet

The Fundamental Classified Balance Sheet. What to know to make it easy.