Quizzes - BrainMass

1

What is meant by the term "kanban" in manufacturing?

Use of fewer resources

More efficient means of manufacturing

Reduction of inventory

Use of visual signs to control inventory in manufacturing

Lean manufacturing

2

Which below would not be involved in lean manufacturing

Reduction of inventory

Increased efficiency of production

More ergonomic workspace

Streamlining supply chain processes with suppliers

Overproduction due to presence of additional inventory

3

What is meant by the term "kaizen"?

Lean manufacturing

Continuous improvement

Improved supply chains

Means of measuring production

Re-engineering

4

Which of the following is not a benefit of streamlining supply chain processes?

Having supplies readily available for production as needed

Reduction of costs associated with inventory

Increased production

Increased production down time

Automated ordering processes

5

Which explanation below is not a benefit of eCommerce for a business or enterprise?

Expanded reach

Less costly than printed advertising

Word of mouth advertising

Streamline business processes

Personalized consumer marketing

6

What is meant by the term "transparency" when referring to a business?

Allowing customers and business associates into a company's operating units any time

Providing detailed, accurate information reporting the organization's financial statements

Sharing trade secrets with business competitors

7

What is does the term "marketing mix" refer to?

The range of products to be promoted

The organization of members of the marketing team

Coordinating place, price, promotion, and product in the marketing plan

Changing the marketing message frequently

8

What is the term penetration pricing referring to in pricing strategy?

Initially setting the price high to capture more revenue than lowering price to reach more consumer segments

Pricing different products in the same range and various price points

Setting the price high to reflect quality of the product or service

Considering the cost of production and deciding on how much mark-up is desired

Pricing lower than competitors when entering the market to increase market share

9

What is meant by SWOT analysis?

Analyzing the organization's strengths, weaknesses, opportunities, and threats

Analyzing the marketing strategies of competitors

Analyzing the performance of employees at various levels within the organization

10

Which of the following is not considered in a marketing strategy?

Budget set aside for marketing activities

The marketing message to consumer segments

Marketing mix

Location of the organization

Brand or reputation of the organization

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