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    Three of the influencers of organizational buying are influencers, buyers and deciders. What are their roles in the organizational buying process? Is it possible for an influencer to be a buyer or a decider, or both, while also being an influencer? Please explain your answer.

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    Three of the influencers of organizational buying are influencers, buyers and deciders. What are their roles in the organizational buying process? Is it possible for an influencer to be a buyer or a decider, or both, while also being an influencer? Please explain your answer.

    Influencers are the people who can influence the view o multiple colleagues, relating to important business issues. The influencers are valued because of their ...

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