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    Influencers, Buyers and Deciders

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    Question: Three of the influencers of organizational buying are called influencers, buyers and deciders. Describe their role in the organizational buying process. Is it possible for an influencer to be a buyer or a decider, or both, while also being an influencer? Explain your answer.

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    1. Three of the influencers of organizational buying are called influencers, buyers and deciders. Describe their role in the organizational buying process. Is it possible for an influencer to be a buyer or a decider, or both, while also being an influencer? Explain your answer.

    (a) The role of the buyers, or the purchasing managers, who have the formal authority, are responsible for selecting the supplier and negotiate the terms of the contract. The composition of the team depends on the item ...

    Solution Summary

    The solution explains whether it is possible for an influencer to be buyer or a decider, or both, while being an influencer.

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