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Netflix Target Consumer & Marketing Strategy Impact

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Use Netflix as the organization with Eco Friendly Disks (EFD) as the product, which will serve as the basis for a Marketing Plan.

Describe the organizational buyers and consumers of your product or service and the factors that influence their purchasing decisions. Discuss how these factors will affect your marketing strategy.

Provide references.

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Solution Summary

This solution identifies the key target for Netflix's Eco Friendly disks and provides insight on target description, purchase influencers and impact on marketing strategy. The solutions touches on both the core Netflix customer and the green customer.

4 web sources are provided

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The Netflix general customer is a person who loves movies. Enjoying a movie at home is a favorite form of entertainment and this consumer may enjoy a movie (or two) multiple nights a week. They like new releases, but may also appreciate the classics. They may enjoy a movie with the family, friends, a date or even alone. They value choice and selection and appreciate the broad selection of videos that Netflix provides. They also value convenience and being able to order movies from the convenience of their home with Netflix is a definite plus. Purchasing decisions are influenced by variety of selection, ease of purchase and convenience.

Netflix also appeals to the environmental friendly consumer with their Eco Friendly Disks. According to a 2010 survey, 71 percent of respondents in North America believe "it is ...

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