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    Marketing Strategy - Buyer and Consumer Impact

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    How does the type of buyer or consumer impact marketing strategy? How can an organization ensure that their market strategy is appropriate for their target market?

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    https://brainmass.com/business/marketing-strategy/marketing-strategy-buyer-and-consumer-impact-92087

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    1) How does the type of buyer or consumer impact marketing strategy? How can an organization ensure that their market strategy is appropriate for their target market?

    The study of consumers behaviors for each type of buyer or consumer helps firms and organizations to improve their marketing strategies by understanding issues such as how consumers think, feel, reason, and select between different alternatives (e.g., ...

    Solution Summary

    This solution is comprised of a detailed explanation to answer how buyers and consumers impact the marketing strategy as well as how organizations can be sure that their strategy is appropriate. 267 words.

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