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Questions about buyers, consumers and marketing strategy

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Please help answer the following questions about marketing strategy. Provide at least 300 words in the solution.

What are the different types of buyers and consumers?

How does the type of buyer or consumer impact marketing strategy?

As part of your response, consider the characteristics of buyers and the factors that influence their purchasing decision.

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Solution Summary

This solution answers questions about buyers, consumers and marketing strategy. The explanation discusses the different types of buyers and consumers and explains how the type of buyer or consumer impacts marketing strategy. The explanation is given in 317 words.

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Questions: What are the different types of buyers and consumers? How does the type of buyer or consumer impact marketing strategy?

Solution:
The two major groups of buyers are the personal consumer and the business buyer. The business buyer is usually going to purchase only what the company needs and within the geographical region. The business buyer is looking for specific items for the company. The way to market to them is to be specific in materials and equipment that they need and ...

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