Market Strategy Questions for REI Customer Survey
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Imagine that you are the REI outdoor apparel marketing manager for a particular product category, such as outdoor apparel. You would like to improve market share in this category relative to the competitor you have chosen such as Dicks Sporting Goods, Eastern Mountain Sports. What would you need to know about REI customers who are potential buyers in this product category to develop a new marketing strategy?
List two market research objectives. Then, develop a list of three areas in which you would conduct primary research to meet these research objectives. Each area should be in the form of question you would ask consumers
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Solution Summary
This solution discusses market strategy questions for an REI customer survey.
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In order to develop a marketing strategy for REI I would conduct market research with two main objectives:
To understand the consumers of outdoor apparel
Demographics:
1. What is your age group? What is your income level (range)?
2. ...
Education
- MEd, Jones International University
- BSc, DeVry University
- MPH, Walden University
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