Compare REI vs. Competition
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Evaluate the product offerings at REI. Select a product category and review the product line at REI, then select a similar competitor and review its products for the same category. Take a close look at product features and benefits, distribution, promotion, and pricing. Then, review the direction and focus of REI from the Fickes article. After completing your analysis and comparison, how does REI compare with the competitors you have reviewed? Submit references for your findings.
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Solution Summary
This solution takes a product category at REI and compares it to same category at competitor, looking at product features, benefits, distribution, promotion, and pricing. It also reviews the direction and focus of REI and compares it to competitors. Examples, links, and references are included.
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Hi- Hope this helps. Please let me know if you have any questions. Good luck!
I selected Canoes! REI offers sixteen models from two different vendors(http://www.rei.com/search?cat=4500267&sortby=Price+%28Ascending%29&hist=cat%2C4500267%3ACanoes). The prices range from $549 to $2999. Shipping is free- even for this oversized item, and this item can be conveniently shipped to the store, so that a consumer does not have to be at home waiting for an oversized package to arrive! I was impressed with the delivery options at REI. Two of the canoes are offered online only but the other canoes are offered in store as well. There are not any promotions currently on these canoes. By being an REI member I can save 10 percent off of my purchase, through an end of year rebate. Lifetime membership is $20.00. In addition, REI ...
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- Ed.D, Boise State University
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