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Evaluate Tasks for Product Life Cycles

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Use the Product Life Cycle Worksheet to evaluate and plan the promotion tasks of a marketing manager in various stages of the product lifecycle. This can be applied to a specific company if you wish. Complete the worksheet (fill in the blanks in each section) and submit your results in the assignment area.

For each part of the marketing mix for REI, list several marketing tactics that would be used for each stage of the product life cycle. Several have been started as examples

For each part of the marketing mix for REI, list several marketing tactics that would be used for each stage of the product life cycle. Several have been started as examples.

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Product Life Cycle Worksheet

For each part of the marketing mix for REI, list several marketing tactics that would be used for each stage of the product life cycle. Several have been started as examples.

Marketing Mix Introduction Growth Maturity Decline
Product 1. Introduce one or more products.
2. Trademark or patent of the product should be done if necessary or required.

1. New product features: colors, styles, accessories are added.
2.Focus on improvement of product quality and creating awareness of quality of the product.

1. Additional features should be added to differentiate the products from competing products.
2. Unique value proposition or repositioning of products if necessary.
1. Number ...

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