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Product Management

Product management is crucial to maintaining the lifecycle of a product within a business’s product offerings.  It deals with the planning, marketing, forecasting and maintenance of a product or multiple products at each stage of the product lifecycle. One of the goals of product management is to reduce development and marketing costs all the while still maximizing profit, sales, and revenue. A product manager is primarily responsible for analyzing market conditions and defining important features of a product/service that will eventually be marketed to potential customers. The job description varies depending on the organizational structure of the company, however, two common roles within product management are product development and product marketing. These roles work together in order to maximize sales revenue and profit margins. Product management often bridges gaps between different teams within a company, for example, the engineering team that designs the products and the commercial team that will design the value proposition. 

Categories within Product Management

The Product Lifecycle

Postings: 360

The product lifecycle is an analysis that identifies common stages in the life of products or services. This may include introduction, growth, maturity, and decline.

Principals of Marketing: Products

Product Virtual reality was once billed as the next big disruptive technology when it was introduced to consumers through video games in the 1990s, and since became widely used for a wide variety of training applications in industry and government. So one would think that over 20 years after the introduction of virtual reality

Open Innovation

Find and read the following paper. Then answer the questions below. Chesbrough, H. (2004). Managing open innovation. Research-Technology Management, 47(1), 23-26. 1)How is innovation changing, and what are the key determinants? Do you agree? If not, what theory / literature can you find to contest the author's main arguments

Business Plan

write a business plan. The business plan should be 5-10 pages (excluding title page, table of content and reference page

Marketing Mix Innovations Identified

Identify one innovative product (a good or a service) that you find interesting. ● Why is this offering an innovation? (Relate your answer to the text's definition of an innovation.) ● What type of innovation is it--continuous, dynamically continuous, or discontinuous? Functional, aesthetic, symbolic? ●

A failure product now a success

When Apple stores were launch in 2001, many questioned their prospects and Business Week published an article titled, 'Sorry steve, Here's Why Apple Stores Won't Work. Fast forward five years, and Apple was celebrating the launch of its spectacular new manhattan show case store. With almost 275 locations by the ends of 2009, net

Developing a Business Plan Draft

The outline attached can be used as a guide to begin drafting a business plan. I also need help conducting an industry analysis for the company, including a discussion of the state of the macroeconomics industry in the last five years. Also establishing the financial statement structure to identify details required for the

Key Fob connected to a loyalty Program

Many of us have key fobs connected to loyalty programs. Take a look at the programs you and your family participate in. Which ones do you utilized the most, and why? If you do not participate in these programs, why not? Kotler, P., & Keller, K. L. (2012). Marketing management (14th ed.). Upper Saddle River, NJ: Prentice Hall.

Health Care: Strategic Management

1. Differentiate what ways strategy development in a hospital or multi-group physician setting is more complex than other business entities? Debate if a profit target is a legitimate aspect of a not-for-profit organization's vision? Propose some examples of assumed assumptions in health care and discuss under what conditions ass

New Product Pricing Strategies

Product that was created: USB Thermo electric Cooler/Warmer Brand Name: Get up and go This is a unique product for students and office goers. Often, at school or college or at the office, the shared refrigerator or coffee maker is not accessible or is too long a walk to access. Shared refrigerators can also mean that someon

Market Segmentation with Venn Diagrams

I have to create a Venn diagram. First step I have to create an original product. Describe the product and explain its use and purpose. Second step I have to create a Venn diagram. I have to Mark each segment (three or more) of the market that my product will impact. also, Explain how it will impact that market segment. E

Advertising Using the AIDA Approach

Create a new advertising message for a company of your choice using Attention, Interest, Desire, and Action (AIDA). Determine the fundamental manner in which you will measure the effectiveness of the advertising message and how it aligns with corporate strategy

Product Postioning & Corporate Strategy.

How is product positioning is aligned with McDonald's corporate strategy? Identify potential gaps in the product line or weaknesses in positioning. Describe the relevance of the EPS/EBIT chart and why it is significant with respect to strategy.

Healthcare and Product-Market Expansion Grid

Interpret the importance of continually pursuing opportunities for growth within the health care marketplace, and identify expansion opportunities available to health care institutions through the use of Igor Ansoff's Product-Market Expansion Grid. Provide support for your response. Assess the critical pursuit of identity man

NRV and Physical Units Method of Allocation

Breakfast time cereal company manufactures two breakfast cereals in a joint process. Cost and quantity information is as follows: Joint Cost Cereal Quantity at splitt-off Point Sales Price per Kilogram $30,000 Yummies 12,000 kilograms $2.00 Crummies

Total cost function and the production line

1. A company produces table and chairs with the following total cost function TC=10,000+10Q+0.1Q2 in which Q=quantity of chairs produced. If the company can sell as many chairs it wishes at the current market price of $45, how many chairs should it produce to maximize its short-run profits? 2. A production with the form Q=15

The New Coke Brand Failure

Pick a product failure (e.g. a food brand introduction, an electronic gadget, a car, a toy) and analyze the failure of the marketing communications plan that was used. Refer to the textbook to support your answers. A) Describe the product and the scenario around the product failure. Analyze what caused the product to fail. Back-

Pepsi print advertisement analysis

Analysis of a print advertisement Guidelines: You have to write about the following for 1. what is the message theme for Pepsi print advertisement? 2. what is the leverage point (attribute-benefit-personal value) for Pepsi print advertisement? 3. what is the appeal for Pepsi print advertisement? 4. executional framework f

Product Concept Evaluation

A food company wants to develop a new salad-dressing powder. The consumer mixes the powder with water, shakes the bottle, and you get fresh dressing. The company is trying to compete against another company that has a powdered dressing that is mixed with oil and vinegar. The company plans to conduct blindfold taste tests, asking

The Customer and The Consumer

I need some help defining customer and consumer and retention marketing, with also stating their similarities and differences.

Strategic Marketing of Pepsi

Please give me some examples for the following: - Describe the kind of promotion you would expect to see for Pepsi product and why you would expect to see this promotion. - Do you believe these promotional strategies are appropriate to the target market and position of the company that makes your product? Why or why not?

Comparison of activity based and conventional product costs

Comparison of activity based and conventional product costs : manufacturer fantastique fashions Ltd has switched from a conventional product costing system to an activity-based product costing system to assign manufacturing overhead costs to product. The table below shows the cost per unit for two products under the two costi

Discussion

You work for a company that makes children's clothing. You have manufactured over a million units of a new summer dress for little girls. But the maker of the cloth made a mistake and used a material that can catch fire very easily. Your dresses do not meet US standards and cannot be sold in this country. Your manager points out

Manufacturing New Technologies

Question 1 More manufacturers are using new technologies to move toward "mass customization" in their product offerings. Have you seen a similar move among marketers? Question 2 Many companies offer free samples as part of a promotional campaign. This approach extends beyond the grocery store or retail outlet into large or

Product Management: Black and Decker

Write a paper using an organization of your choice, in which you address the following: Discuss how non-sales business functions affect the sales function for the organization. Discuss, and provide examples, of how the sales functions of your selected organization are affected by other non-sales business activities. Dis

Report outlining advantages and disadvantages of private label products

I have a chain of grocery stores. In those stores I carry manufacturer's brands of paper goods, such as Bounty paper towels, Charmin bathroom tissue, Kleenex facial tissues, etc. I have been thinking of having my own private label brand of paper goods to sell in the store, such as Keith's paper towels and Keith's facial tissue

Implementation and Standardization Strategies

1) Discuss which models of consumer behavior might be used to examine buyers in local markets and the importance of considering cultural elements to apply these models effectively. 2) Describe the difference between localization, adaptation and standardization of a global product or service.

Questions

1. Wal-Mart stores are everywhere, or at least it seems so. You are manufacturing a consumer product and you want to get it out to the marketplace. Why would you want to do business with Wal-Mart to market your product? Why would you choose to use a different retail outlet? 2. One of the biggest problems in using distrib

Coca-Cola and Pepsico - Competitive Strategy

Consider Coca-Cola and Pepsico, two successful companies that compete with each other. Discuss some competitive strategies each company can adopt, and some specific actions needed to support those strategies.