Many of us have key fobs connected to loyalty programs. Take a look at the programs you and your family participate in. Which ones do you utilized the most, and why? If you do not participate in these programs, why not?
Kotler, P., & Keller, K. L. (2012). Marketing management (14th ed.). Upper Saddle River, NJ: Prentice Hall.© BrainMass Inc. brainmass.com October 10, 2019, 8:01 am ad1c9bdddf
Key fobs connected to loyalty programs:
- loyalty programs is a marketing strategy expanding from local business owners to 'big box' retailers and grocery chains, airlines, and even credit card companies business and establish repeat customers (Helgeson,2013).
- Sales usually increases when their is loyalty programs associated
- Excellent way to retain customers
- Excellent way for ...
The expert examines the advantage and disadvantage of using a key fob connected to a loyalty program.