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loyalty program to maximize customer loyalty and retention

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7) Suppose you are the owner of and operator of a small specialty store selling breads and pastries. How would you build a loyalty program to maximize customer loyalty and retention?

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loyalty program to maximize customer loyalty and retention

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A small bakery store selling breads and pastries operates in a small region and is mainly dependent on the repetitive purchase by its loyal customers for survival in the long run. To build a loyalty program in order to maximize retention and induce repetitive purchase, the key focus of the store should be on total customer satisfaction.

The loyalty program can be introduced in ...

Solution provided by:
Sandeep Bardia, MBA
Education
  • BCom, SGTB Khalsa College, University of Delhi
  • MBA, Rochester Institute of Technology
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