In your own words describe at least three activities that represents each characteristic of a CRM plan; share of customer, lifetime value of a customer, customer equity or high-value customers.
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CHARACTERISTIC & CRM ACTIVITIES
1. Share of Customer
? Be concerned with building relationships with customers and try your best to satisfy what they need in a product or service. Customer satisfaction is the goal in CRM. Invest time, resources and effort in understanding and addressing the necessity of personalized relationship with the customers.
? Use methods that engage the customers and make them interact with the company through direct marketing leveraging techniques, e.g., direct mailers, e-mail campaigns, live chat support, targeted web marketing, and other online customer buying behavior analysis.
? Customer loyalty puts a company in a sustainable advantage over its competitors. Build and improve customer loyalty through the implementation of a variety of customer loyalty programs such as rewards program; frequent purchase card; discount card; membership program; creating a community through sponsorship in local running events and others. ...
Solution Summary
Describe activities for each CRM plan characteristics. References are included.
... the revenues start flowing in, we plan to open ... few and exclusive, a comprehensive CRM software or ... help us ascertain the unique characteristics and preferences ...
... use the database in combination with CRM tools to ascertain the trends, characteristics and preferences ... chalk out a more targeted marketing plan, which will ...
...CRM and channels of distribution, product policy. ... Strategic Marketing Plan: ... marketing strategy that we possess the above mentioned characteristics along with ...
Product policy, crm, distribution channels. ... Add the following components to create your final plan: ... only and will possess desired characteristics such energy ...
... One is the CRM implementation project and two ... the graphical project schedule format to its characteristic. ... select the components of a schedule management plan. ...
... the revenues start flowing in, we plan to open ... few and exclusive, a comprehensive CRM software or ... help us ascertain the unique characteristics and preferences ...
... Answer 4: The characteristics that best describe services ... The revised plan should include programs that ... develop, design and implement CRM initiatives." - from ...
...CRM can be used to understand the purchase ... of customers with different demographic characteristics, such as ... channels - it is an aggressive plan which uses and ...
... for a number of reasons and most of them have more to do with poor planning and needs ... Some of the main characteristics of a successful CRM implementation are ...
