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    Marketing Research and Forecasting

    The following quiz will assess your ability to identify steps in the marketing research process. Understanding this information will provide fundamental knowledge related to marketing research.

    1

    Which of the following is the first step in the marketing research process?

    2

    Collecting data in market research includes both primary and secondary data. Which of the following is considered secondary data?

    3

    What is a benefit of using a trend analysis in market research?

    4

    Which of the following defines sales forecasting?

    5

    Which of the following is the last step in the marketing research process?