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How can a popcorn company use technology such as Internet, CRM tools, and databases to develop long lasting profitable customers? Think not only in the present, but also in the future, keeping in mind potential partnerships and regional to national expansion. Consider both retail and commercial markets.

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How can a popcorn company use technology such as Internet, CRM tools, and databases to develop long lasting profitable customers?

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Let us first discuss about the importance of CRM for Its Popcorn Time

CRM has become an integrated part of every progressive business entity today and is very essential for Its Popcorn Time as well. CRM plays an increasing important role in today's customer centric and quality focused business enterprises where the ultimate goal is to provide total customer satisfaction. If one can ascertain the particular tastes and preferences of customers in advance, he/she can devise the perfect or most suitable product to appeal to their buying instincts. CRM helps in ...

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Sandeep Bardia, MBA
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  • BCom, SGTB Khalsa College, University of Delhi
  • MBA, Rochester Institute of Technology
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