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The primary technology used in marketing is the Internet. The Internet is constantly being updated and fed by new technologies and it is essential for existing firms to utilize the Internet as effectively as possible. Social media sites such as Twitter, Facebook, Foursquare, Instagram, and YouTube (just to name a few) can all be utilized by businesses to drive advertisements and target certain groups.¹ Social media is also becoming the new system for customer-based reviews of products, moving advertising power from companies and marketers to individuals. Companies can also use innovations such as GPS, DVR's, and smartphone applications to target the locations and habits of customers. Technology not only helps marketers select who to advertise products to, but it also helps research and development departments determine what products to create next and what products to update. Social media allows customers to voice their opinions and wants to companies.


1. BoundlessThe Use of New Technology in Marketing & Research. Retrieved from

direct mail fundraising

600 words. How has the internet and other networked relationships changed direct mail fundraising in recent years?

Technology Paradoxes and Consumer

Find the following article: Mick, D. G., & Fournier, S.. (1998). Paradoxes of Technology: Consumer Cognizance, Emotions, and Coping Strategies. Journal of Consumer Research, 25(2), 123-143. 1) To what extent do you feel these 'paradoxes' partly created by a 'misinterpretation of the marketing

Sustainability and Innovation

Read the articles and answer the following questions, thank you :) 1) Consider the traditional role of 'the organisation'. What are the negative aspects usually associated with 'business'? 2) To what extent do you feel organisations have a responsibility to society? What particular 'actors' might organisations have a respo

Balance Scorecard for Apple Inc.

Please help with the following problem: I need help developing a balanced scorecard to measure the critical factors in successful implementation of a strategy for Apple Inc with explanations.

Apple's Competition in India and Brazil

Who are the key competitors (both multinational and local) for your company's product/service in each of the countries? How competitive is the industry in each country (overall competitiveness: high, low, medium, with explanation)?

e-Commerce Marketing

Would like content from recent articles about e-commerce marketing. Please cite at least three(3) sources. 400 words discussing your viewpoint on the topic and refer to the content from the articles to support your findings. If you have any questions please ask, thank you in advance for your help.

Radio Frequency Identification Technology - RFID

Read "RFID: The Wave of the Future" Respond to the following: - What problems might occur with the full implementation of RFID technology in retail industries? Specifically consider the amount of data that might be collected. - What factors make managing inventory more difficult for exporters and multinational companie

Privacy, Marketing and the Internet

Consider the statements "Privacy is a bigger issue in the online world than the off-line world" and "Privacy is no different online than off-line." Take a stand and justify one of these statements, supporting it with examples from your textbook or other resources. Do you think that consumers on the whole receive more benefit

Harvard Referencing Style

To complete this exercise, convert the list below to an appropriate reference list in Harvard style. When you finish, make sure to put them into alphabetical order as required by Harvard style. A book with the title: 'Occupational Health and Safety', published in Sydney in 2004 by McGraw-Hill, with authors M. Stewart and F.

Consulting Proposal

When I look for the components of a consulting proposal in Internet, I found the following the site, Can you write a consulting proposal for a typical client ?

Advertising and Audiences

Write a 500 word response with at least two examples: Which is more effective on the following audiences: digital advertising (web or mobile) or traditional TV advertising and why? Men 18-34 and Baby Boomers.

Case Study: How to Transition to New Technology

Case Study: You arrive early in the office to prepare for a meeting with your IT team. It has become increasingly clear to you that technology is changing?and fast?and many of the old IT tools your company still uses are becoming obsolete. Add to that your growing sales force of 20-somethings who find these tools unfamilia

Organizing Large Amounts of Data

Can you assist with the following questions: Demonstrate how you would organize enormous amounts of data and select and use only that which is germane while eliminating that which is not. You are to write a report regarding the presence of women and certain minorities in specific occupations in the United States. Discuss th

Lightweight Directory Access Protocol and Netware Server and file sharing

Since 1995, major network systems vendors have supported LDAP: the Lightweight Directory Access Protocol. Microsoft, Apple, and Novell are among the vendors that have implemented the standard. Briefly discuss LDAP services as implemented by these three vendors. The diagram below shows a LAN containing four network operati


NetBEUI was designed to support networks comprising up to 200 nodes. While easy to implement, it has the disadvantage of being a proprietary protocol. List at least two other advantages and two other disadvantages of NetBEUI.

denormalization and binary relationships

Question 1. What is denormalization, and why can it be desirable? Provide an example. Question 2. Give examples of binary 1:N relationships, (a) an optional-to-optional relationship, (b) an optional-to-mandatory relationship, (c) a mandatory-to-optional relationship, and (d) a mandatory-to-mandatory relationship. Illustrate

For many organizations, relationship marketing is more important than any individual transaction, because these long-term relationships can yield greater overall profitability. Find two examples of or

Question 1 The Internet has allowed many companies to shift sales support for small accounts to e-commerce sites and away from sales personnel. Additionally, many regularly occurring functions have become automated, allowing customers with any size organization to use web-based systems to place orders and submit warranty reques

Hospitality Marketing: Geography and Market Segmentation

Please help answer the following question. Markets are segmented using geography. How has the internet, social media and mobile technology affected using geography as a method of segmenting markets in both a positive and negative way?

Strategic Internet Marketing: Increase Chances of Acceptance

Can you help me with this assignment? 1) Recommend how to increase the chances of acceptance for innovations. How do your recommendations relate to the development of Web sites? 2) Outline a strategy using the adapter categories to speed the adoption of an innovation such as handheld wireless internet. 3) List some of t

Difference in advertising, technology role, cultural differences

1. What are the primary differences between advertising and publicity? How ethical is advertising that appears as publicity? What role does technology play in public relations? 2. How can cultural differences among audiences affect how public relations messages are interpreted and received? Why should an organization's logo b


1How has technology impacted marketing? What types of new technologies are organizations using to market their products and services to both buyers and sellers? 2We need to be aware of cultural differences when developing our marketing strategy. Just because a marketing strategy may be successful in the United States, it d

Nielsen Media Research- Meter, Diary & External Validity

Please help with the following problems. What types of decisions do you think networks are making when they utilize nielsen's research? What about advertising agencies? Compare Nielsen's diary method to its television meter method. Which method is most effective? why? Discuss whether Neilsen 's methods have external

Case: Best Buy Uncovers Angels in the Market; customer centricity initiative

Read the case below and answer the following questions. 1. From what internal and secondary sources did Best Buy acquire the data that helped it develop its customer centricity initiative? 2. How did Best Buy database marketing to better satisfy its customers? 3. How are the data gathered by Best Buy useful in customer rela

Communication coaching in the workplace: Practical ideas

Describe the communication privacy policies at your workplace, such as for e-mail and telephone use. How do the policies align to the best practices discussed in the readings? Do you feel these policies are ethical? Why? What strategies do you follow to maintain a caring, sensitive tone, even when writing a negative message?