The primary technology used in marketing is the Internet. The Internet is constantly being updated and fed by new technologies and it is essential for existing firms to utilize the Internet as effectively as possible. Social media sites such as Twitter, Facebook, Foursquare, Instagram, and YouTube (just to name a few) can all be utilized by businesses to drive advertisements and target certain groups.¹ Social media is also becoming the new system for customer-based reviews of products, moving advertising power from companies and marketers to individuals. Companies can also use innovations such as GPS, DVR's, and smartphone applications to target the locations and habits of customers. Technology not only helps marketers select who to advertise products to, but it also helps research and development departments determine what products to create next and what products to update. Social media allows customers to voice their opinions and wants to companies.
1. Boundless. The Use of New Technology in Marketing & Research. Retrieved from https://www.boundless.com/marketing/marketing-environment/technology/use-of-new-technologies-in-marketing-research/