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    Hospitality Marketing: Geography and Market Segmentation

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    Please help answer the following question.

    Markets are segmented using geography. How has the internet, social media and mobile technology affected using geography as a method of segmenting markets in both a positive and negative way?

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    https://brainmass.com/business/technology/hospitality-marketing-geography-market-segmentation-448062

    Solution Preview

    Problem: Markets are segmented using geography. How has the internet, social media and mobile technology affected using geography as a method of segmenting markets in both a positive and negative way?

    Solution:

    Markets have opened up with the advances in marketing practices on the internet. Where many companies were once restricted to a geographic location for much of the marketing, now the ability to market and sell your product through the internet has all but erased geographic ...

    Solution Summary

    This solution helps with a problem regarding hospitality marketing. It discusses how the internet, social media and mobile technology affected the use of geography as a method of segmenting markets in both a positive and negative way. The explanation is given in 290 words

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