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Hospitality Marketing: Geography and Market Segmentation

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Markets are segmented using geography. How has the internet, social media and mobile technology affected using geography as a method of segmenting markets in both a positive and negative way?

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Solution Summary

This solution helps with a problem regarding hospitality marketing. It discusses how the internet, social media and mobile technology affected the use of geography as a method of segmenting markets in both a positive and negative way. The explanation is given in 290 words

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Problem: Markets are segmented using geography. How has the internet, social media and mobile technology affected using geography as a method of segmenting markets in both a positive and negative way?

Solution:

Markets have opened up with the advances in marketing practices on the internet. Where many companies were once restricted to a geographic location for much of the marketing, now the ability to market and sell your product through the internet has all but erased geographic ...

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