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    Target Marketing & Customer Satisfaction

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    DEFINE TARGET MARKETING AND EXPLAIN HOW CUSTOMER SATISFACTION IS ADDRESSED IN THIS PROCESS.

    © BrainMass Inc. brainmass.com June 3, 2020, 8:27 pm ad1c9bdddf
    https://brainmass.com/business/wto-and-gatt/target-marketing-customer-satisfaction-138923

    Solution Preview

    Please see the response attached, which is also presented below. I also attached a supplementary article to consider. I hope this helps and take care.

    RESPONSE:

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    1. Define target marketing, and explain how customer satisfaction is addressed in this process.

    Target marketing is communicating with a specific group of consumers with similar characteristics, within a broader group of consumers who purchase the type of product. Market Segmentation is the process of target marketing. Once target market(s) are identified, the organization develops a product offering (marketing mix) that is positioned to be attractive ...

    Solution Summary

    This solution defines target marketing and explains how customer satisfaction is addressed in the process. A related supplementary article on how to identify a target market is also provided for further research.

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