Share
Explore BrainMass

marketing concepts

Select any three major marketing concepts and explain why they're important to a company's success. (I need about 50 to 75 words for each concept)

Then, choose one of the three selected above and elaborate on it. (I need about 100 words)

Solution Preview

The various concepts within marketing are:

Ability to respond to changes in the environment (changes in consumer needs, competition, government policy,etc.):

It is extremely important for progressive businesses to be very flexible and responsive in order to adjust to the changing market dynamics in today's dynamic business environment. This will enable the organizations to sustain in today's competitive business environment and meet the changing customer needs effectively. Such changing external environment factors will make an organization ineffective if the organization is not able to adjust to it. A successful marketeer needs to identify such emerging trends at an early stage and make appropriate strategies to handle such situation.

TQM/Total customer ...

Solution Summary

Select any three major marketing concepts and explain why they're important to a company's success. (I need about 50 to 75 words for each concept)

$2.19