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Marketing Concepts for Automakers' Market to an Ethnic Segment

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Select an ethnic segment within the U.S. (e.g, Hispanic, African American, etc.). How would you - as an automotive marketer - utilize any of the marketing concepts to enhance automakers' efforts to market to this segment?

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The solution discusses marketing concepts of automakers' market to an ethnic segment.

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I have selected the Hispanic ethnic group segment to market automobiles. I will begin by taking marketing efforts to television stations that are popular with Hispanics, such as Telemundo. Research is required to find out which stations ...

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  • BSc, DeVry University
  • MPH, Walden University
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