Explore BrainMass

The screening process used by a firm

This content was STOLEN from BrainMass.com - View the original, and get the already-completed solution here!

In selecting a foreign market, a screening process is used by a firm. In regard to this process, answer the following:

a) The importance of the priority order of the steps in the screening process.
b) The reasons for participating in either a trade show OR in a trade mission.(Select one)
c) What is market segment screening and why is it used.
d) The importance of regional or ethnic subcultures in evaluating competitive forces.

© BrainMass Inc. brainmass.com October 25, 2018, 7:07 am ad1c9bdddf

Solution Preview

The response addresses the queries posted in 709 words with references.
//This paper explores some of the ways that are followed by the multinational companies to enter into a new market, which is different from their country of origin. Any business has to go through a screening process before planning to enter into some other market segment. The trade shows or fares are a good cost saving promotional events where the companies can connect to their customers. A business when promoting its brand should take the ethnic groups into account, as they can easily get connected with anything in relation to their culture.//

Importance of priority order of the steps in the screening process

To enter a new market, it is required for a company to have a thorough understanding of that market. For this, it has to go through a market screening process to know the viability of the expansion of the business in that market. The screening process involves steps such as basic needs, economic or financial screening, political or legal screening, socio-cultural screening, competitive forces screening and final selection. The order of these steps should be taken ...

Solution Summary

The response addresses the queries posted in 709 words with references.

See Also This Related BrainMass Solution

Selecting and hiring a new employee may seem like luck of the draw in getting the best candidate. But with a clearly defined process, the chances of finding the "best fit" can increase. Although every organization is unique, as is every position, there are common recruitment processes usued by many. The solution includes a typical four-step process to hire employees. Examples are given at each step with a sample job utilized to explain why the step is necessary

The student asked for help in listing and discussing steps in the selection process. Recruitment and selection is often customed to each position and more broadly - by each organization. However, most organizations have a pre-screening process, to either keep or retain possible candidates based on job requirements. If candidates "pass" this step, most will move on to some form of interview (via phone or in person). Skills testing or other job specific assessments may occur next, with the final step being selection of the candidate. This solution walks through a typical recruitment process and includes over 300 words.

View Full Posting Details