Explore BrainMass

Marketing Strategy

Having a market strategy allows a company to effectively and efficiently allocate its resources to opportunities that have the best chance at increasing sales or sustaining a competitive advantage. Market strategy is wide encompassing and includes all activities related to marketing and marketing objectives. Developing marketing strategies require a good evaluation of internal (the marketing mix) and external factors and influences (competitor analysis, target market analysis). The strategy must also align with the company’s mission statement in order to stay consistent. Once an environmental assessment has been completed, a strategy can be constructed. It must establish goals, the ideal marketing mix and detailed implementation of the plan. Finally, in order to determine if the plan is effective, a set of performance metrics must be established.

There are many types of market strategies and they depend primarily on the situation of each individual business.  Common market strategies are:

Leader: this strategy involves the business being the first player in the market to make a move, like release a new product or set a new price. These companies are usually able to influence the rest of the market.

Challenger: a market challenging strategy taken on by a company involves remaining just below the market leader, but high enough in the market to still have presence (mostly, upward pressure). They can also challenge the leader on price.

Follower: marketing followers tend to imitate the leader or the challenger in order to replicate some of the same success that they have had in the market

Nicher: a marketing niche strategy is not typically concerned with the broad market, rather, they concentrate on a specific consumer group, where they are leaders.

It is important that, once a marketing strategy is chosen, the company remain in compliance with their decision. Fluctuations in decision-making around the marketing strategy can severely decrease sales, as the company is no longer focusing on a target market.

Competitor Analysis of Southwest Airlines

Please submit a brief description of the main competitors of Southwest Airlines. Give a brief description of each competitor and compare Southwest Airlines to the competitors in terms of service marketing. Provide advantages and disadvantages of the service marketing of each competitors in comparison to Southwest Airlines. Suppo

Implementing a Marketing Database

Every company gathers information on customer preferences and buying history in order to improve their long-term customer relationships. Maintaining a customer database requires protecting the confidentiality of the information. Consider the following scenario: Sara is the marketing manager of a small human resource (HR) c

Costco Description and SWOT Analysis

Strengths, weaknesses, opportunities, and threats (SWOT) are critical components of a marketing plan. For this assignment, you will build a marketing plan for an organization, product, or service of your choice. Begin by selecting an organization, product, or service for your marketing plan and complete the following: • Desc

historical perspective the Japanese market as it once was

The purpose is to discuss the Japanese market and developing the most effective marketing entry strategy based on the research of the marketing analysis. The market analysis discusses three main components of market intelligence. Before entering a new market it is important to analyze customer and consumer needs, their expectati

Demand and Population Demographics

The American population is changing and these changes will impact the marketing strategies of all companies. Using the readings for this module, the Argosy University online library resources, and the Internet, complete the following: Describe how household patterns in the United States are anticipated to change over the nex

Breakeven & Financial Analysis in Making Marketing Decisions

Section I: Financial Analyses for Marketing Decision Making: The All-Star Company manufactures a consumer electronics product, commonly known as a "sonite." The brand manager recently developed a new model targeted towards the Buffs segment. The new brand, SUFF, will cost $175 per unit to produce. The brand manager has esta

Product Packaging and Innovation

One element of the tangible product is packaging. Packaging serves a number of functions beyond the mere protection of the product. In fact, with some brands, the package may play a central role in the growth of the brand. Discuss two products, one in which the package plays a significant role and one in which it play a minor ro

Types of Customers, Factors Affecting Consumer Behavior

Describe the different types of Goodwill customers. Which of the four sets of factors affecting consumer behavior do you believe most strongly affects consumers' purchase decisions from Goodwill? How does Goodwill's recognition of consumer behavior principles affect its marketing mix?

Mobile Marketing: Burberry

*Disclaimer* This is not a request for a completed assignment. I need a little help expanding my memo with the following questions: 1. Evaluate the assumptions behind Burberry's mobile marketing campaigns, with a brief introduction of the company mobile marketing efforts. 2. Analyze the effectiveness of Burberry's mobile mar

Marketing Strategy Relationships

Discuss how marketing strategy fits within the larger framework of business strategy. Provide an example of a company (from any industry) that successfully integrates its marketing strategy into their overall business strategy. Or, give an example of a company whose marketing strategy doesn't fit well with its business strategy

Maslow's hierarchy in marketing

One way that marketers use Maslow's Hierarchy is by identifying their product with a certain level of needs. Marketers use imagery in commercials to motivate customers to satisfy their needs using the company's product. A great number of companies position their brands to make customers feel like their product or service will ma

Marketing Promotion & Pricing

1. A company has developed some advanced new animation software for use in making professional quality animated television shows and movies. This company's customers will be small in number overall - the major movie and television studios, a few independent studios, and some of the larger animation schools. a. Which one or t

Christian Sneakers: Support Services

The company that is represented is Christian Shoes. Our product that we are marketing are Christian Sneakers. For sneakers, our main competitors are Nike and Addidas. Below is what I need help with. It needs to be in APA Format and at least 3 references. Describe what support services your firm's main competitor offe

Effective Distribution System

1. What are the basic functions of an effective distribution system in mature markets? Please provide an example for a mass consumption product. As online shopping across country borders becomes feasible and accepted, what are the demands on the countries' distribution systems (including customs duties) that need to be handled?

Global Advertising and Communications

What trade-offs do marketers have to make when deciding whether to standardize or localize their global advertising and communications? Please provide a good example to support your answer. (references and a minimum of 300 words)

Marketing of Services

1. Marketing and services: Give some examples of two mass consumption services and how the inseparability of consumption and production of services makes for moments of truth. (Please be very detailed and specific. Provide good examples. Minimum 350 words)

Marketing Products Vs. Services

1. Chose a well-known service company and compare how it markets its services as opposed to if it were selling tangible products. Please use a good example of a service company vs. a products company.

Sales Force Skills

1. What are the most important skills a sales force will need to have in foreign country like Germany?

References for, the straw man fallacy of argumentation

I need assistance I need help with 4-5 pages on the use of The use of "Straw Man" arguments in televised political debates. I would like to use 7 peer reviewed references and apa format .using a case study on the using persuasion. It should include the following introduction, an overview of the case, a discussion, a conclusion

Solar Water Filter Maker

1. Suppose you work as a consultant firm for an owner of a medium-sized firm manufacturing solar water filters. How would you advise him on what to look first if he has the intention to enter to BRIC countries?

Franchising: Global Markets

1. McDonald's and other fast food restaurants have benefitted tremendously by using franchising as a mode of entry into different countries. What are the benefits of franchising and how does it differ from other modes of entry?

Global Positioning Strategies

1. Colgate Total toothpaste is positioned as the brand that addresses all aspects of oral health. Such positioning is very important from the business point of view. How does positioning help in deciding on a marketing strategy? What are the differences between using "attribute or benefit" and "quality and price" as positioning

Cosmetics Market : BRIC

1. The world's best-known cosmetics companies are setting sights on a lucrative new market segment: the emerging middle classes in countries such as Brazil, Russia, India, and China. What understandings and factors should be considered by these companies to be successful in markets in those countries?

Product & Service Innovation Characteristics

1. There are specific characteristics of innovations that affect which innovations are adopted. Define those characteristics giving examples of products or services. (please provide 2 examples 1. product and 1. service.)

Companies conducting business in foreign countries

1. What are the most difficult challenges a small or medium enterprise faces when dealing with the entry mode into another country? 2. What do you think are the advantages and disadvantages of using agents to enter to foreign markets? Note: Please attach in a separate Word document. Minimum of 1/2 paragraphs for each

Tetra Pak CSI

Marketing analysis plan 3 Case Overview: Tetra Pak A&B The two cases here focus on Tetra Pak's Italy division in the context of Tetra Pak's worldwide business. The Tetra Pak (A) case outlines the situation Tetra Pak Italy faced in 2000 with one of its most important customers, Pontero, the second largest dairy company in Ita