Respond to the following question: What ethical dilemmas do marketing professionals face in gathering information on customer bases through smartphones and social media?
If you owned a resort in Hawaii and had one demographic profile of guests who were about 50% allocentric and 50% psychocentric, how would you address the differing needs of these different customer behaviors? You may want to self-identify a demographic in order to illustrate.
1. Discuss how Intel changed ingredient-marketing history. What did it do so well in those initial marketing campaigns? 2. Evaluate Intel's more recent marketing efforts. Did they lose something by dropping the "Intel inside" tagline or not? Course book: Marketing Management (14 Ed) Kotler and Keller (will send pages of ch
I am interested in how you would approach this assignment and the company you would assess and why. Choose an organization and evaluate ways in which changes within the global economy might impact upon marketing strategies and activities. Assessment guidelines: A) Within a potential future economic scenario, critically
Bio pure Corporation Case As an ethics consultants to Bio pure Corporation. You have been asked to prepare a written statement sharing your analysis and evaluation addressing potential ethical issue that may be faced in marketing a new product. What ethical issues are embedded in this case? 1.Address the following as you dis
How would you segment a client company's market(s)? How will you use this segmentation to further the company's business goals and how would you develop an effective entry and/or marketing strategy? (Be sure to focus on a company's product/service and buyer value).
I have to Create a comprehensive marketing plan for my start up Company: Travel Today A well known travel agency that has been serving customers for 25 years, has experienced a slow down of business overast five years. they are of the belief that the internet has enbled customers to plan and book their own vacations. Their b
What are the differences between what generalists and specialty private equity firms have to address when contemplating an expansion such as entering a new market for a business, in Brazil? What is the nexus between macro-economic conditions and the overall techie market? For example, generalists must prove their value, so th
I have to create a comprehensive marketing plan for my start up company: Travel Today A well known travel agency that has been serving customers for 25 years, has experienced a slow down of business over the last five years. They are of the belief that the internet has enabled customers to plan and book their own vacations.
Create a comprehensive marketing plan for my start up Company: Travel Today A well known travel agency that has been serving customers for 25 years, has experienced a slow down of business overast five years. they are of the belief that the internet has enbled customers to plan and book their own vacations. Their businee de
The discussion of product management and branding may best be illustrated by comparing an iconic brand Apple, and another successful brand Philips. Brand repositioning and communications A Philips case study. (n.d.). Retrieved from http://businesscasestudies.co.uk/philips/brand-repositioning-and-communications/research.html#a
The Research and Development department of your software company has developed a way of getting information from consumers about their buying habits. They have created an 'unmet needs list' that accurately anticipates future purchases. However, this information comes from the customers' use of credit cards and bank cards, causin
Course Textbook Kotler, P., & Keller, K. L. (2012). Marketing management (14th ed.). Upper Saddle River, NJ: Prentice Hall. Scenarios to choose from (remember that you will select one and use it for all four submissions): YOU USED THIS ONE :POSTING 598411 IT Today is a start-up company that is interested in providing tec
Please find the case study attached. Develop a presentation that Smith could use. This is an opportunity for you to demonstrate your understanding of the 3 parts of the case. Smith's presentation to the Board of Directors should show benefits/problems of past diversification and develop a marketing plan for the new acquisi
Describe at least one reference group to which you belong. Assess how this reference group affects your consumption of products or services. Support your description of a reference group by including an example. Evaluate how marketers might utilize the marketing mix in order to influence your reference group. Describe at lea
Please complete the attached case study.
Textbook: Kotler, P., & Keller, K. L. (2012). Marketing management (14th ed.). Upper Saddle River, NJ: Prentice Hall. Case studies are an important learning strategy in business classes as they provide an opportunity for you to analyze real-life events that have occurred in business and industry. You will examine situations
Bright Lights and Services Co (BLSC) BLSC is a holding company and runs diverse businesses, such as banking operations, electric utility, insurance and shipping operations in Brightlands. On September 22, 2012, Alex Smith was driving to his office along the picturesque road skirting the ocean, but his mind was on the upcoming
Discuss a product or service that you or a family member thought a dud but was successful. Why did you think it not a viable product, what features made it successful, and do you now see previously unrecognized value?
I need a description of a conflict that you think would benefit from negotiation. Please explain why negotiation makes sense in this instance; basically I need to know what about the conflict itself suggests that negotiation might be beneficial? Then would you please explain what negotiation paradigm you would recommend and
In what ways has social media changed the way information is targeted to the various generations? Discuss generations such as the Baby Boomers, Generation X, Generation Y or the Millennials, and the Silent Generation.
Leidos Engineering, to try and break into international energy engineering services in India, plans on marketing their engineering services in India, to generate new revenue potential for our energy engineering services department. This foray should offer immense opportunity for growth of the business unit, if they can somehow b
In the future, you may be asked to write a marketing plan. Explain what the marketing plan is and research the different components of the marketing plan. Also provide how the marketing plan is helpful to the organization. This is qualitative and you are not required to provide any quantitative data.
No less than 150 words, including in-text citation and complete citation of reference used 1. When purchasing certain things value is more important than price, then sometimes it reverses. How do you define value?. 2. By using the holistic approach, the business is more likely to run at its full potential, but it really
Create a one-year media plan budget for an airline to help boost sales - using a mix of media channels.
Based on the references provided I am having a hard time developing analysis needed to distinguish between Amazon and Barnes and Noble.
Are you especially loyal to any one brand? If so, what is it and why are you so loyal? When successfully building loyalty and community, trust seems to be the biggest factor. How can a company build trust? Should consumers trust companies? Why or why not? Do you think some consumers are just more prone to be loyal to companies a
Salespeople play three primary roles. What are they? Salespeople create value in what two ways? Do customer relationships begin as transactional and move toward strategic partnerships? Should a company be happy or concerned if most customers are satisfied?
Imagine you have been hired as a consultant to the VP of marketing for Old Navy, a subsidiary of Gap Inc. The VP wants to get an objective opinion from someone outside the company who is familiar with current marketing basics. Critically analyze Old Navy's promotion strategy. In particular, note that the company has decided to
1. Private labels - Do you agree that private brand labels are as good as the name brand? (No less than 100 words. Include in-text citations and complete citations of reference used.) 2. Do you know where your favorite brands come from? Where and how are they made or provided? Do you think knowing these answers would affect