Marketing Products Vs. Services
Not what you're looking for?
1. Chose a well-known service company and compare how it markets its services as opposed to if it were selling tangible products. Please use a good example of a service company vs. a products company.
Purchase this Solution
Solution Summary
The differences in marketing products and services with examples are examined. The solution is 627 words with two (2) URLs/references.
Solution Preview
Hello,
Please find my research to assist you in responding to your homework below.
Thank you for patronizing BrainMass.
Sincerely,
Your OTA
In marketing either a product or service, marketers of various companies need to remember that the best advertiser is the customer and their experiences in using them. It is already a human nature that people try and test products and services to validate their effectiveness. However, products and services differ in the way they are marketed to the consumers.
Products are tangible and can be touched, seen, felt or experienced. An example of this are smartphones and the apps or software programs that customers use. Most of these users just try and test without even reading and learning how the various keys and parts are used. Only when they couldn't figure out the problem will they go find the topic in the manual. They try and experiment repeatedly and eventually learn the process. They trust the product especially if it has been marketed and reviewed by people who ...
Purchase this Solution
Free BrainMass Quizzes
SWOT
This quiz will test your understanding of the SWOT analysis, including terms, concepts, uses, advantages, and process.
Production and cost theory
Understanding production and cost phenomena will permit firms to make wise decisions concerning output volume.
Marketing Research and Forecasting
The following quiz will assess your ability to identify steps in the marketing research process. Understanding this information will provide fundamental knowledge related to marketing research.
Understanding the Accounting Equation
These 10 questions help a new student of accounting to understand the basic premise of accounting and how it is applied to the business world.
Business Processes
This quiz is intended to help business students better understand business processes, including those related to manufacturing and marketing. The questions focus on terms used to describe business processes and marketing activities.