Market besides products and services
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What Can You Market?
While reading the Week 1 Papers, I inferred from a couple of comments that organizations can market more than just products or services.
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Solution Summary
The solution examines marketing for a product and services.
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Actually, there is a huge third component that we can market, and that is perceptions. Perceptions are a very important thing in marketing. If you have 2 very similar products on the market, you can't market the product based on their difference. For example, you have no-name water vs. Fiji spring water.
Both are water. Both are clean and taste good. Both quench your ...
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