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Marketing of Services vs. Products

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How is the marketing of services different than the marketing of a product? What are the challenges of marketing a service? How is marketing shoes different from marketing shoe repair?

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Solution Summary

The marketing of services versus products is examined. The challenges of marketing a service is determined.

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Marketing of services cannot appeal to consumers in the same manner as marketing of products. With products consumers learn to establish criteria, such as price, quality of goods and materials used, and availability to compare competing brands. This is more challenging to do with services.

Services must be marketed in a manner that relates to consumers in some manner. For consumers, efficiency, cost, and quality of work may be the most important aspects of marketing. However, brand recognition or branding is not as likely to occur. So consumers must ...

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  • MEd, Jones International University
  • BSc, DeVry University
  • MPH, Walden University
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