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A brand is used to differentiate products offered by businesses in a similar market. The goal of branding is not to discount the other products available, rather, it seeks to make potential customers see that their product is the only product available that will solve their problem or need. Being successful in branding your product or company requires extensive knowledge of the target market. The business wants their name to occur in the minds of potential customers every time they think of the problem or need.

A good brand will deliver the value proposition of its products clearly, confirm the company’s credibility for solving the customers’ problems, connect emotionally to the target market and motivates the buyer to purchase the product offered consistently. Defining a brand is a difficult process because there are many aspects that must be considered in order to make it effective. Defining a brand should include these explanations:

  1. Clearly define what products/services the business is offering and their feature qualities.
  2. Describe the core values of the company and how they relate to the product or service they are offering.
  3. Describe the mission of the company and what they specialize in.
  4. Define the target market and what the products or services will address within this market.
  5. Find a tagline (motto) for the company. What message does it send to potential customers and other business?

When branding, it is very important that the company concentrate specifically on its target market. Trying to satisfy more than one target market will create a product that does not benefit either market ideally and will result in decreased sales.

Brand recognition for Coca-Cola Advertising

1. Choose an example of a brand whose advertising can be used globally without making big changes in the ad campaign. Explain why it works. (Close to standardized advertising)

Brand Positioning Bulls-Eye

Identify the US Army brand and discuss the following elements of the its positioning bulls-eye: - brand mantra (or core brand promise) - major points of parity (POP) and points of difference (PODs), vs. brand competitors - brand substantiators (reasons to believe, or RTBs) -target consumer, and -ideal consumer takeaway, if

Apple Brand Managment

Please provide assistance in completing a project/report on the Brand Marketing module. The brand I had chosen to do is Apple. The requirements of the project are: - An introduction about the brand (Apple) for example history, brand marketing techniques, consumers' online reviews about the brand, why is Apple a top 100 globa

Branding: Marketing Channels, Intermediaries, and Brand Equity

1. Southwest Airline has mastered the low-price model and has the financial results to prove it. Why don't the other airlines copy Southwest's model? 2 Why are marketing channels and intermediaries necessary? What is the most important function carried out by intermediaries? Why? Why do channel arrangements sometimes need to

Explanations to questions based on sales

Gordon, the new marketing director for a university knows the school's IMC program needs to be comprehensive, meaning: The final exams in the marketing courses need to cover all the material. All aspects of the marketing budget need to be understood by the administration. All elements of the marketin

Philips Branding and Positioning Strategies

Brand repositioning and communications A Philips. (n.d.). Retrieved from Check out the following websites for information about each company and their products and services. Company profile. (n.d.). Retrieved from

Lexus Customer loyalty

Lexus delivers high satisfaction coupled with a high level of perceived value derived from its automobiles. This typically leads to customer loyalty, which is: the degree to which an individual will resist switching from one offering to another. repeat purchases. customer laziness in trying new products. the

Brand Strategy and Product Packaging

1. Brand Strategy: Consider the brands of a company that has a large brand portfolio and identify specific brands that function in three of the four roles that brands may play within that portfolio: high-end prestige brands, low-end entry level brands, cash cows and flankers. Do you believe the firm has done of good job of effe

Brand Advertising Case Study - Coca Cola

Brand Advertising Case Study: Look at 20+ ads from Coca Cola, and systematically analyse how these ads have changed over the years. Make use of theory from at least 5-7 articles and/or books.

Evaluating Promotion Campaigns and Pricing Strategies

Briefly discuss the two objectives below. For each objective defend your position as to why that objective is applicable to a desired profession. 1) Evaluate a promotion campaign for a branded product 2) Evaluate the pricing strategy for a branded product

Developing the Brand Strategy

We haven't even come up with a product name yet, you think. We also need to work on an advertising slogan or tag line. You know that Michelle has an extensive background in marketing, but you really want to make a good impression and bring a sound branding strategy to the meeting. How are we going to distinguish our product from

Brand Repositioning

Please explain each with at least 150 words per item along with references. The Brand is TIDE: Background 1. Brief history of the Brand 2. Marketplace Dimensions (category size, competitors, shares, etc.) 3. Current Segmentation Strategies of brand vs. competition 4. Rationale for repositioning at this time (Why?) P

Market Potential and Brand Integrity

1. Identify the strategic and tactical aspects of Levi's positioning exercise. 2. How risky is limiting a product's market potential for the sake of maintaining brand integrity? 3. The Levi product has not really changed since the Gold Rush days. How do you account for the phenomenal transformation to become an American icon a

Perceptions of Branding

View these ( Videos by Duane Knapp, an authority of building genuine brand, which describe the significance of branding. Then review this ( Audio (sections 7 and 8) from Knapp on the science of branding, building communi

How Can External Employees Promote a Business's Brand(s)?

You take a position with a well known company that promises growth potential and promotion. Three years later you have not seen any promotion or opportunity for advancement. You volunteer to take on extra projects which results in a lot of office time that is not compensated. After a year of this, there is still no promotion or

Advertising & Promotional: analysis of international ads

Need some help here to analyze these ads. Can you please help me with these International ads? Thanks and I appreciate your help. Visit the following website Choose 5 different ads, from different mediums and countries. Take screenshot of the ads that you chose (if not available such as for radio, suppl

Louis Vuitton and the Local Adaptation Challenge

Imagine you are senior manager with the French fashion house Louis Vuitton Malletier. Innovation - blended with tradition - shapes the story of Louis Vuitton. This is true for its products but also for its communication. In 2011, Godfrey Gao, Taiwanese actor-turned-model, became the new face of Louis Vuitton: the first time the

Advertising & Promotional: integrated marketing

Need help because I am having some difficulty. Can you please help me with this creative brief template. Its about "Newton: Color Me Happy running shoes" I am also asking for help with this Integrated Brand Promotion that attached. The Integrated Brand Promotion is different from the creative brief. Thanks and I appreciate your

Guerrilla Marketing Case

Hi, can you help me with this case, please? Interference Inc. ( offers guerrilla marketing approaches that enables brands to communicate with target consumers through guerrilla intercept, street teams, stunt and publicity events, and other high-impact creative executions. The company's case studies incl

Creative Brief Target Audience and secondary audience

Can you please help me with these questions in this creative brief template. It is based on Newton running shoe. I attached a copy of the background and objectives that I did previously just to give an idea. Thanks and I appreciate it. Creative Brief Target Audience This week, complete the Target Audience section of you

Positioning and Differentiation of Olive Oil

Can you give any example of a product or service in the Middle East market and propose new positioning? State major advantages a company can achieve by positioning & differentiation.

Segmenting Consumer and Business Markets

Can you list and discuss the major bases for segmenting consumer and business markets? Propose segmentation criteria to be used for products in different markets.

Business Plan with Financials

I need help with questions 5 through 10. Could you provide some insight on how I would accomplish answering such questions? They are attached.