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A brand is used to differentiate products offered by businesses in a similar market. The goal of branding is not to discount the other products available, rather, it seeks to make potential customers see that their product is the only product available that will solve their problem or need. Being successful in branding your product or company requires extensive knowledge of the target market. The business wants their name to occur in the minds of potential customers every time they think of the problem or need.

A good brand will deliver the value proposition of its products clearly, confirm the company’s credibility for solving the customers’ problems, connect emotionally to the target market and motivates the buyer to purchase the product offered consistently. Defining a brand is a difficult process because there are many aspects that must be considered in order to make it effective. Defining a brand should include these explanations:

  1. Clearly define what products/services the business is offering and their feature qualities.
  2. Describe the core values of the company and how they relate to the product or service they are offering.
  3. Describe the mission of the company and what they specialize in.
  4. Define the target market and what the products or services will address within this market.
  5. Find a tagline (motto) for the company. What message does it send to potential customers and other business?

When branding, it is very important that the company concentrate specifically on its target market. Trying to satisfy more than one target market will create a product that does not benefit either market ideally and will result in decreased sales.

Mind Mapping Information

Please provide a paper (essay) in APA style, no plagiarism, 2 pages, references and citation needed. You like an iPhone produced by Apple. What do you think of when you think of the brand and products? Build a mind map of the brand. This mind map should include ideas, feelings, personality and description words for the brand.

Anheuser-Busch InBev merger

Please write a paper in APA style, no plagiarism, provide references and citation. It is necessary to use this link (all data there) Use this information to assess the amount In-Bev paid for the brands owned by AB. Going back to the article and

Brand Blog: Franchising

Provide 1-2 pages, no plagiarism, APA style, references and citations needed Choose a franchised brand of food operations with which you are very familiar. Assume you are going to purchase a franchise. Consider why you would choose that brand. How would you assess the value of its brand for your own business purposes? Do you

Brand Blog Affects

Most of you are at home, at work, or perhaps a coffee shop right now. Look around you and take note of the brands you see (maybe the soda can on your desk, or even the brand name on your computer). Think about the prevalence of brands in your life. As product categories cross your mind, consider the brands that come to mind. Do

iPhone & AT&T : Branding

Apple's brand franchise is extensive, but most recently we have seen wave after wave of "i-Things" (iPod, iTunes, iPhone, iTouch, iPad). When Apple developed the iPhone, it did so in conjunction with AT&T. Many think that inhibited the brand's growth, since AT&T had suffered from service issues. In fact, the introduction of the

Brand Concept Structures

Like many areas of business, branding comes with its own language. It is best not to try to memorize branding terms, but to learn them by using them in a context. A course glossary is part of the lecture document and provides you with some brief definitions of major terms. After reviewing it, read the Marketing Theory article an

Brand recognition for Coca-Cola Advertising

1. Choose an example of a brand whose advertising can be used globally without making big changes in the ad campaign. Explain why it works. (Close to standardized advertising)

Brand Positioning Bulls-Eye

Identify the US Army brand and discuss the following elements of the its positioning bulls-eye: - brand mantra (or core brand promise) - major points of parity (POP) and points of difference (PODs), vs. brand competitors - brand substantiators (reasons to believe, or RTBs) -target consumer, and -ideal consumer takeaway, if

Apple Brand Managment

Please provide assistance in completing a project/report on the Brand Marketing module. The brand I had chosen to do is Apple. The requirements of the project are: - An introduction about the brand (Apple) for example history, brand marketing techniques, consumers' online reviews about the brand, why is Apple a top 100 globa

Branding: Marketing Channels, Intermediaries, and Brand Equity

1. Southwest Airline has mastered the low-price model and has the financial results to prove it. Why don't the other airlines copy Southwest's model? 2 Why are marketing channels and intermediaries necessary? What is the most important function carried out by intermediaries? Why? Why do channel arrangements sometimes need to

Philips Branding and Positioning Strategies

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Lexus Customer loyalty

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Brand Strategy and Product Packaging

1. Brand Strategy: Consider the brands of a company that has a large brand portfolio and identify specific brands that function in three of the four roles that brands may play within that portfolio: high-end prestige brands, low-end entry level brands, cash cows and flankers. Do you believe the firm has done of good job of effe

Brand Advertising Case Study - Coca Cola

Brand Advertising Case Study: Look at 20+ ads from Coca Cola, and systematically analyse how these ads have changed over the years. Make use of theory from at least 5-7 articles and/or books.

Evaluating Promotion Campaigns and Pricing Strategies

Briefly discuss the two objectives below. For each objective defend your position as to why that objective is applicable to a desired profession. 1) Evaluate a promotion campaign for a branded product 2) Evaluate the pricing strategy for a branded product

Developing the Brand Strategy

We haven't even come up with a product name yet, you think. We also need to work on an advertising slogan or tag line. You know that Michelle has an extensive background in marketing, but you really want to make a good impression and bring a sound branding strategy to the meeting. How are we going to distinguish our product from

Brand Repositioning

Please explain each with at least 150 words per item along with references. The Brand is TIDE: Background 1. Brief history of the Brand 2. Marketplace Dimensions (category size, competitors, shares, etc.) 3. Current Segmentation Strategies of brand vs. competition 4. Rationale for repositioning at this time (Why?) P

Market Potential and Brand Integrity

1. Identify the strategic and tactical aspects of Levi's positioning exercise. 2. How risky is limiting a product's market potential for the sake of maintaining brand integrity? 3. The Levi product has not really changed since the Gold Rush days. How do you account for the phenomenal transformation to become an American icon a

Perceptions of Branding

View these ( Videos by Duane Knapp, an authority of building genuine brand, which describe the significance of branding. Then review this ( Audio (sections 7 and 8) from Knapp on the science of branding, building communi

How Can External Employees Promote a Business's Brand(s)?

You take a position with a well known company that promises growth potential and promotion. Three years later you have not seen any promotion or opportunity for advancement. You volunteer to take on extra projects which results in a lot of office time that is not compensated. After a year of this, there is still no promotion or

Advertising & Promotional: analysis of international ads

Need some help here to analyze these ads. Can you please help me with these International ads? Thanks and I appreciate your help. Visit the following website Choose 5 different ads, from different mediums and countries. Take screenshot of the ads that you chose (if not available such as for radio, suppl

Louis Vuitton and the Local Adaptation Challenge

Imagine you are senior manager with the French fashion house Louis Vuitton Malletier. Innovation - blended with tradition - shapes the story of Louis Vuitton. This is true for its products but also for its communication. In 2011, Godfrey Gao, Taiwanese actor-turned-model, became the new face of Louis Vuitton: the first time the

Advertising & Promotional: integrated marketing

Need help because I am having some difficulty. Can you please help me with this creative brief template. Its about "Newton: Color Me Happy running shoes" I am also asking for help with this Integrated Brand Promotion that attached. The Integrated Brand Promotion is different from the creative brief. Thanks and I appreciate your