Breaking through advertising clutter
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Find an integrated advertising campaign with paid media components running on both digital and traditional (print, radio, or TV) media that you believe effectively breaks through the clutter with its message, design, and ad placement. This can be from any product category. Please describe the ad in detail and the placement (include the ad if possible). What makes it stand out from the competition? Are there improvements you can suggest? Does it work in both digital and traditional media in which it appears? Why or why not?
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Solution Summary
An advertisement campaign that effectively breaks through clutter is discussed in a structured manner in this response. The related references are also provided.
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An integrated advertising campaign with paid media components and running on TV and digital media are the "It's mourning in America", it is a political ad created to scorn the President before the election. This is a one-minute ad that is named it is mourning in America. The mourning is depicted through broken buildings, closed factories, and the number of 60,000 deaths of Americans because of COVID 19. The advertisement points out that the economy is in a mess, at that time 26 million Americans had lost their jobs, and millions of Americans will apply for unemployment. In the middle, the commercial shows Trump and says that he bailed out Wall Street but not Main Street. The ad continues with visuals of desolated streets and says that people have run out of their savings, they have lost hope, and many are losing their loved ones to COVID 19. The video continues repeating, ...
Education
- BSc , University of Calcutta
- MBA, Eastern Institute for Integrated Learning in Management
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